Pinduoduo SKU means product attributes.

For example: for pictures of product color and size, the picture size is generally required to be 200*200. Pinduoduo's "sku" previews and thumbnails are uploaded by merchants and used and viewed by customers when selecting products.

Extended information:

Pinduoduo is a mainstream mobile shopping APP in China. It was established in September 2015. Users can purchase more information by initiating group buying with friends, family, neighbors, etc. Low prices, buy goods in groups. It aims to gather the power of more people, buy better things at lower prices, and experience more benefits and fun. On July 26, 2018, Pinduoduo was listed in the United States.

Commodities are the fruits of labor produced for sale. They are products of the development of human social productivity to a certain historical stage and are products of labor used for exchange.

In June 2018, some media received complaints from Pinduoduo customers, saying that they purchased the food additive ethyl maltol on the Pinduoduo platform. After receiving the goods, they found that the product smelled pungent. After inquiries, The product serial number and brand manufacturer issued a product identification report and determined it to be fake. Customer Ms. Sun asked the seller and the platform to return the product, refund it, and make corresponding compensation, but Pinduoduo and the seller refused to admit that they were selling fake goods.

On July 31, 2018, Shanghai Municipal and District Level Industry and Commerce met with Pinduoduo and required it to immediately carry out self-examination and self-correction, and rectify the issues reported by the media and complaints reported by trademark rights holders. , and effectively safeguard the legitimate rights and interests of consumers. At the same time, the Changning District Market Supervision Bureau has launched an investigation into the infringement and counterfeiting of famous brands reported by the media in accordance with the requirements of the Shanghai Municipal Administration of Industry and Commerce. Regardless of whether the platform or third-party operators within the platform violate the law, they will be severely dealt with in accordance with the law.

The State Administration for Market Regulation interviewed Pinduoduo, and the Internet Supervision Department and other functional departments put forward specific rectification requirements and work suggestions for Pinduoduo. Pinduoduo platform operators are required to strictly fulfill their main responsibilities, strengthen the management and review of platform operators and products, actively cooperate with local market regulatory authorities at all levels in inspections, and maintain the order of fair competition.

Reference: Pinduoduo sku-Baidu Encyclopedia