With the rise of e-commerce platforms, entering e-commerce has become a major channel for various companies to explore the market. All capable companies are rushing to enter Tmall, JD.com, etc., the big cake of e-commerce, Everyone wants to divide it up. As various companies squeeze their heads to enter e-commerce, e-commerce platforms have also begun to improve their entry criteria and put forward new requirements.

Whether it is Tmall or JD.com, entering e-commerce is inseparable from trademarks. In 2016, the number of trademark applications in my country reached 3.691 million, and the demand for trademarks is increasing. Generally, the cycle for trademark registration is about one year, and the average success rate of trademark registration in the industry is about 50%. The number of similar trademarks is increasing year by year, causing the success rate of trademark registration to continue to decline. Therefore, when entering e-commerce, more people choose to purchase trademarks. So what are the benefits of trademark purchase? Compared with trademark registration, why is e-commerce more suitable for purchasing trademarks?

01

Buy and use immediately, quickly seize the market

Under normal circumstances, you can use the trademark directly after purchasing it. You only need to sign an agreement with the trademark middleman That’s it. Through trademark purchase, the Trademark Office will issue a "Transfer Application Acceptance Notice" within fifteen days after receiving the transfer application. You can receive the "Approved Trademark Transfer Certificate" 6-8 months from the date of establishment of transfer application. In other words, the time for trademark transfer only takes about half a year. So when the time cost is calculated, the registration cost far exceeds the purchase cost. For Internet companies, waiting may mean missing opportunities and opportunities. Time cost is the highest cost. Missing the market means missing everything. Purchasing a trademark can greatly save time and help companies stay one step ahead and seize the market.

02

The success rate is high, reaching more than 98%

Given that the trademark registration cycle is too long, once the registration fails, it will be delayed a lot of time and ruined. There is an excellent market opportunity, but there is no such concern when buying directly. The trademarks purchased directly have been successfully registered and have been reviewed by the National Trademark Office. They have full legal effect and are risk-free. You can also save tens of thousands of deposits by staying on Tmall. The success rate of purchasing a trademark is very high, reaching over 98%, eliminating many hidden dangers.

03

Purchasing trademarks has a certain value-added space

In addition to being used for mortgage financing, trademarks can also be used for transfer, licensing, auctions, capital contributions, etc. A way to achieve monetization and value-added. For example: A farmer on a certain breeding farm wants to expand the scale of breeding and applies for a loan from a local bank. The bank staff went to the farm to inspect the farm and were not very interested in the farmer's various real estate properties, but they caught the eye of the "Hua Bo" trademark that he personally held. After evaluation, the bank issued a loan of 1.5 million yuan to this farmer, and the breeding "production expansion" plan was successfully implemented. Trademark mortgage revitalizes corporate intangible assets and provides a feasible solution to corporate financing difficulties. The same idea also applies to e-commerce companies.

Bajie Intellectual Property Trademark started in 2001 and has provided professional services for 16 years. As a member of the China Trademark Association, a member unit of Jiaxing E-commerce, and a partner of Maizhi.com, it actively participates in the market optimization of the trademark transfer industry. Construction is the earliest professional trademark trading platform established in China. Bajie Intellectual Property has been committed to building independent brands for all small and medium-sized enterprises, realizing corporate brand dreams, and promoting the implementation of the brand power strategy.