What does the brand LOGO mean?

Brand LOGO refers to the part of the brand that can be pronounced and easy to remember but cannot be described in words - including symbols, patterns or obvious colors or fonts, also known as "brand logo" . Brand logo and brand name are both elements that constitute a complete brand concept. The brand logo itself can create brand recognition, brand association and consumer brand preference, thereby affecting the quality of the brand and customer brand loyalty.

A brand logo is a "visual language". It transmits certain information to consumers through certain patterns and colors to achieve the purpose of identifying the brand and promoting sales. The brand logo itself can create brand recognition, brand association and consumer brand preference, thereby affecting the quality of the brand and the customer's brand loyalty. Therefore, in brand logo design, in addition to the most basic graphic design and creative requirements, we must also consider marketing factors and consumers' cognitive and emotional psychology.

What are the logos and meanings of various brands?

The wings of the Greek goddess of victory. NIKE hopes that its products can bring victory to athletes, so its famous SWOOSH logo (the hook) is inspired by the goddess of victory. The winning girl is the Louvre in Paris. One of the three treasures of the museum is placed on a stepped half-floor platform. I believe everyone has seen it, which is the sculpture with the head and left wing missing. In the certificates of many of NIKE's signed player edition sneakers, many of the hidden flowers on the certificates are photos of the goddess of victory sculpture, which shows how noble they are. The sculpture’s print can now be seen in a series of products on NIKE360 shelves. The Li Ning logo is a horizontal exaggeration of the pinyin letter "L" with no special meaning. It adopts the expression technique of advertising trademark design: Visual technique: using simple and unique abstract graphics, words or symbols with no special meaning , giving people a strong sense of modernity, visual impact or comfort, attracting people's attention and being unforgettable. This method does not rely on graphic meaning but mainly relies on the visual power of graphics, text or symbols to express the logo. For example, the Japanese company Isuzu uses two prisms as its logo, and Li-Ning sportswear uses the pinyin letter "L" as its logo with a horizontal exaggeration. In order for people to identify the things they mark, such signs are often equipped with a small number of small characters. Once people identify with the sign, they can identify it even if the small characters are removed. Nike is the world leader in sports and health products. It was founded in 1962 by track and field coach Bill Bowerman and athlete Phil Knight. It was formerly known as Blue Ribbon Sporting Goods Company. Le Cordon Bleu Sporting Goods has the sales agency rights for Japan's Tiger sneakers in the United States. Soon, Nike, named after the Greek goddess of sex, was established, and Fan made his debut in the 1972 U.S. Olympic trials. Later, a student named Carolyn Davidson designed a Swoosl1 logo that resembled flying wings, and thus won the Received a reward of $35. The outline of the logo serves as the background, while Nike is represented in lowercase italics. The company's goal is to become the leader in sports shoes, pioneering technological innovations in lightweight design. Former NASA engineer Frank Rudy researched and designed air-cushioned shoes called Nike Air. This technological innovation brought Nike worldwide success. The communication campaign established Nike's new sports fashion image, using sports stars such as Andre Agassi, Bo Jackson and Michael Jordan in advertisements. In 1988, in response to the huge consumer base, Nike transformed the British competitive spirit into an easy-to-remember advertising slogan-just do it. It also successfully occupied the market by expressing the lifestyle advocated by the new generation, and its sales soared. . This logo became a fashionable symbol and became popular all over the world. hi.baidu/...e

What does LOGO mean?

LOGO is a change of the Greek logos, the abbreviation of logogram, and now it generally has two meanings.

1 It is a teaching language in computers

2 The trademark or logo of a company or enterprise

Among the two, the latter represents The most common meaning.

Business logo LOGO

A logo is a logo

What is the meaning of Alibaba Group’s LOGO

He serves as the chief website interface designer. He created Alibaba’s English and Chinese websites, and now Alibaba’s “Smile Logo” company logo is designed by him. Sheng Yifei thought of the human face. In many designs, the human face can make people accept and leave a deep impression. "A good design is a design that touches people. So, I gradually developed the prototype of the current logo." Sheng Yifei first drew an a, which is the beginning or the end, just like the English name of Alibaba. , starts and ends with a. The meaning of a in the West is first, excellence and excellence. At the same time, a also symbolizes Alibaba's ability to have a beginning and an end. In Sheng Yifei's view, this "a" has another meaning, which is the smiling face of satisfied users. Therefore, this logo conveys the user’s feelings after using the product, or in other words, expresses the user’s praise and encouragement for Alibaba’s customer-first service concept.

Introduce the meaning of the world famous brand logo? It is best to attach a picture ~

Lamborghini

The logo of Lamborghini is a head full of strength. , is preparing to launch a fierce attack on the opponent. It is said that Lamborghini himself has this kind of bullish temperament that is not to be outdone, and it also reflects the characteristics of Lamborghini's products, because the cars produced by the company are all high-power, high-speed sports sedans. The company name is omitted from the trademarks on the front and rear of the car, leaving only a stubborn cow.

Bentley

The Bentley sedan logo is based on the first letter "B" of the company name, giving birth to a pair of wings, like an eagle soaring in the sky. This logo has always been Still in use today, a "B" symbol with wings spread was used in the past.

Ferrari

Ferrari's logo is a leaping horse. There was an Italian pilot who performed very well in World War I. There is such a prancing horse on his plane that will bring him good luck. After Ferrari's initial race win. The pilot's parents, an earl couple, suggested that Ferrari should also print the prancing horse, which brings good luck, on the car. Later, the pilot died in the battle, and the horse turned black. The background color of the logo is the color of the canary of Modena, where the company is located.

Fiat

Fiat's logo has changed several times. It was originally a shield and has been used since the founding of the Italian automobile company in 1899. The Turin Automobile Factory in Italy was established in 1906. The logo adopts the first letter F.I.A.T. of the four Italian words in the factory name. This is the origin of Fiat. In 1918, the company decided to cancel the punctuation in the letters, which was written as Fiat or FIAT. In 1921, the round FIAT trademark appeared, and in 1931, the rectangular trademark FIAT began to be used. In order to unify the fonts on the front of the car, Fiat's front logo now uses the current rectangular trademark.

Alfa-Romeo

The Alfa-Romeo logo began to be used in the early 1930s. This is the emblem of the city of Milan and the lord of Milan in the Middle Ages, Visconti. The Duke's family coat of arms. The cross part of the logo comes from the story of the Crusaders' expedition from Milan; the right part is the coat of arms of the Grand Duke of Milan; there are various legends about the snake devouring the Saracens, one of which is a symbol It is said that Visconte's ancestors once fought off the "dragon" that caused the people to suffer. In short, this ancient badge has become famous all over the world along with Alfa Romeo sports cars and has become one of the well-known trademarks today.

Peugeot

Peugeot (PEUGEOT) was once translated as "Bie Confucianism". The company uses the lion as the trademark of the car. The Peugeot trademark pattern is the product of the founder of Montbéliard, Bie Confucianism. badge.

The trademark of these iron products is a majestic lion, which embodies the three major advantages of the Peugeot saw: the tooth of the saw is like a lion's teeth and is durable, the body of the saw is like a lion's backbone is elastic, and the performance of the saw is like that of a lion. Unobstructed.

Honda

Soichiro Honda founded Honda Giken Industrial Co., Ltd. (Honda Motor Company) in 1946 and used his surname as the company's name and trademark.

"H" is the graphic trademark of "Honda" cars and "Honda" motorcycles, and is the first capital letter of "HONDA" in Japanese pinyin. The letters "HM" in Honda's trademark are the abbreviation of "HONDA MOTOR". There are eagle wings on these two letters, symbolizing "Leap Honda's technology and Honda's unlimited Maekawa."

Chrysler

The graphic trademark is like a five-pointed star medal, which embodies the lofty ideals and ambitions of the Chrysler family and company employees,

as well as the endless pursuit and victory in competition. fighting spirit. The five parts of the five-pointed star respectively represent that Chrysler Automobile Company's cars are in use on the five continents. Chrysler Automobile Company's cars are used all over the world. Chrysler's trademark is an equilateral pentagon with a five-pointed star embedded in it, with Chrysler written below it, which is the surname of the company's founder, Walter Chrysler.

Chevrolet

The Chevrolet trademark represents a patterned bow, and the word (Chevrolet) is the name of Swiss racing driver and engineer Louis Chevrolet.

Opel

The logo of Opel cars is a "lightning" pattern, which symbolizes the speed of the car and also shows off its research achievements in aerodynamics.

Buick

Buick’s trademark pattern is three knives. Its arrangement gives people a feeling of starting high and constantly climbing, symbolizing a spirit of positivity and continuous climbing. . The word Buick is the name of the company's founder, David Buick.

Lincoln

Lincoln sedan is a car named after the 12th President of the United States. President Lincoln's name is used to establish the company's image and show that the company produces top-notch sedans. Its...gt;gt;

What does Apple’s logo mean?

There are many opinions about the meaning of Apple’s logo, but I believe its meaning more:

Apple’s trademark: an apple with a bite. Why did you take a bite of the apple? Apple is a symbol of wisdom in Greek mythology. Adam and Eve became thoughtful after eating apples, and now it has been extended to the unknown realm of technology. Apple's logo is a bitten apple, which shows their courage to march into science and explore unknown areas.

The symbolic meaning of the Lenovo brand trademark pattern

On the morning of April 28, 2003, the domestic brand Lenovo held a press conference to announce that the new Lenovo brand logo was officially launched. From this day on, Lenovo replaced its 19-year-old logo "LEGEND" worth 20 billion yuan and adopted a new logo - LENOVO to communicate with the public. Lenovo's original English logo "Legend" (meaning legend) may be replaced by the new English logo "Lenovo" (meaning innovation). The company responsible for the design of Lenovo's new logo is Hong Kong FutureBrand.

The disadvantages of excessively changing the logo are obvious: it will be difficult for original consumers to recognize the brand, and potential consumers will completely think it is a new brand. It can be said that its original brand equity is gone. . For example, Lenovo, although its Chinese name remains unchanged and its English name changes from "LEGEND" to "Lenovo", with the first two letters being the same, from a visual and meaning perspective (LEGEND means "legend" and Lenovo means "innovation") , are completely two names and two brands, completely unrelated. Therefore, it is easy to cause obstacles in identification.

Some people say that Lenovo intends to change its brand overseas.

However, LENOVO will encounter trademark embarrassment in its overseas expansion. Lenovo's Legend trademark has been legally registered in many countries. Because it has a good meaning and is a complete word, it is not surprising that it is favored by others, and it is not a malicious squatting. In other words, once Lenovo Group wants to enter foreign markets, trademark issues will surface.

However, Lenovo also has to pay a huge price in exchange for a new logo, which shows Yang Yuanqing’s determination to create a “new Lenovo”. However, everything cannot be settled after the logo is changed. Enterprises must "change their faces but also their hearts" to achieve a fundamental change in their internal development strategies. The change of logo is the first step in the process of Lenovo's transformation and internationalization. Whether the Lenovo brand can truly become a long-term well-known brand in the international market still has a long way to go. Obviously, the strategic transformation behind the brand change is a much more complex activity. Only by systematically changing the strategy formulation process, management process, business process and organizational system can the enterprise finally achieve true transformation from the inside out. For Lenovo, in addition to the change of logo, it can also carry out bolder reforms in non-PC business, stock market, talent, management, capital and internationalization of corporate culture.

LENOVO, as the CI part of the enterprise's image identification system (CIS), cannot make the value of the rebranding reflected in the entire "New Lenovo". The VI as the corporate philosophy and the BI of the corporate organizational behavior are even more important for the rebranding. The top priority behind it

What does the color of the logo design mean?

The logo is the core part of the brand image (commonly known as: logo in English), and it is a mark that indicates the characteristics of things. It uses simple, significant, and easily identifiable objects, graphics, or text symbols as intuitive language. In addition to what it represents and what it replaces, it also has the function of expressing meaning, emotion, and instructing actions. Logo design is not only the design of practical objects, but also the design of graphic art. It has similarities with other means of graphic art expression, but also has its own artistic rules. It must embody the aforementioned characteristics in order to better perform its functions. Because the requirements for its conciseness, generalization, and perfection are very strict, that is, it must be so perfect that it is almost impossible to find a better alternative, and its difficulty is much greater than any other graphic art design.

Color is one of the three basic elements of form (shape, color, and quality). The commonly used colors for logos are the three primary colors (red, yellow, and blue). These three colors have relatively high purity, are relatively bright, and are more eye-catching. Color is a basic topic that must be studied in the discipline of industrial design. Color research involves many disciplines such as physics, physiology, psychology, aesthetics and art theory.

1. Red

1. Red is the color of fire and blood, so it is often associated with vitality, war, danger, strength, ability, determination, passion, desire and love. Connected.

Red is a color with a strong sense of color. It enhances the body's metabolism, increases breathing rate, and increases blood pressure. It's highly visible, which is why stop signs, parking lights, and fire equipment are often painted red. In heraldry, red is used to symbolize courage. Red can be seen on many flags. Red can highlight text and images. Using it as an accent color inspires people to make quick decisions; it's perfect as the color of "Buy Now" or "Click Here" buttons on internet banner ads and websites. In advertising, the color red is often used to evoke eroticism (red lips, red nails, red light districts, "girls in red", etc.). Red is widely used to indicate danger (high-voltage electrical warnings, traffic lights). Red is also often associated with energy, so you can use it when promoting sports drinks, games, cars, items related to sports and high-intensity physical activities.

2. Light red represents joy, ***, ***, thoughtfulness and love. .

3. Pink means romance, love and friendship. It is a sign of femininity and passivity.

4. Dark red is associated with energy, willpower, rage, anger, leadership, courage, desire, resentment and rage.

5. Brown implies stability and is a sign of masculine characteristics.

6. Reddish brown is associated with harvest and autumn.

2. Orange

1. Orange combines the vitality of red and the happiness of yellow. It is associated with joy, sunshine and the tropics. Orange represents enthusiasm, charisma, happiness, creativity, determination, attraction, success, encouragement and motivation. To the human eye, orange is a thermal color, so it gives people a feeling of heat. However, orange is not as aggressive as red. Orange increases oxygen supply to the brain, creates a motivating effect and stimulates mental activity. It has high acceptance among young people. As the color of citrus, orange is associated with healthy food and healthy appetite. Orange is the color of fall and harvest. In heraldry, orange represents strength and endurance.

Orange has very high visibility. So you can use it to draw attention and highlight the most important elements of your design. Orange is extremely effective for promoting food and toys.

2. Dark orange can mean deception and suspicion.

3. Orange is related to desire, passion, pleasure, control, aggression and desire for action.

4. Gold evokes a sense of majesty. The meaning of gold is light, wisdom and wealth. Gold is often a symbol of high quality.

3. Yellow

1. Yellow is the color of sunlight. It is associated with joy, happiness, intelligence and vitality. Stimulates mental activity and generates muscle vitality. Yellow is often associated with food. Pure bright yellow is a good eye-catching logo, which is why taxis are painted that color. Yellow can have a disruptive effect if overused, and babies are known to cry more in yellow rooms. When contrasted with black, yellow is recognized before other colors; this combination is often used to issue warnings. In heraldry, yellow symbolizes honor and loyalty. The color yellow later came to have meanings related to cowardice. Use yellow to evoke feelings of joy and joy. You can use yellow to promote children's products and leisure goods. Yellow is a great way to attract attention, so use it to highlight the most important design elements. Men generally view yellow as a carefree, "childish" color, so it is not recommended when selling expensive brand-name products to men -...gt;gt;