As one of the 4Ps of marketing, price can also be used as a marketing strategy like promotion and channel. But the price is also a double-edged sword, which can be used to defend and stab the enemy, but it will also do harm to itself if it is used improperly. As the saying goes, success is Xiao He and failure is me.

First of all, price war is a form of competitive development. For homogeneous products, this situation is most likely to occur when the brand power is weak. In addition, price is also the last firewall in product marketing strategy. When channels, promotions and product strategies are exhausted, it will inevitably affect the price war.

Secondly, in the life cycle of products, with the development of products, the progress of channels, the rationality of consumers and the progress of science and technology, products will inevitably be replaced, so old products will inevitably usher in price cuts.

Finally, the price war is also the redistribution of channel interests and the upgrading of competition. It will force product upgrades and brand upgrades.

There has never been a minimum price reduction.

But what do we often see in everyday cases? High price is better than low price? So how can we use the price strategy correctly to avoid agricultural products falling into the price trap?

First of all, don't cut prices blindly. Price is not the whole of marketing. For consumers, there is no lowest price, only lower. When consumers don't know the true value of products, any price is high.

Secondly, the price reduction can be reflected by marketing means such as promotion, limited quantity and limited time, such as spike, group purchase, gift and bundled sales. And you don't have to directly reduce the price or sell it naked.

Still that sentence? Wool is on pigs? . Reduce the price of ordinary products to promote the sales of high-profit products. Classify products, which are image or brand products, which are mainstream products and which are defensive products. Different types adopt different prices and marketing strategies to achieve combined marketing and secondary strike capability.

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