Today, games are not only a leisure and entertainment activity and a public cultural phenomenon for mankind, but also a profitable industry. The game industry is currently one of the fastest growing cultural industries in the world, and the revenue it generates is also staggering. Under the temptation of huge economic interests, many market entities "free ride on famous brands" in order to maximize profits in a short and easy way. This has led to the rapid growth of various intellectual property disputes surrounding games in recent years. Among them, games involve Trademark infringement of names has become the hardest hit area for such disputes because of its "low cost and quick results". Games have the dual attributes of a profitable business and human leisure and entertainment activities, and are largely unprotected. A game name trademark has dual attributes and functions of both a trademark and a game name: on the one hand, as the name of a game, it Used to refer to or describe a game; on the other hand, as a trademark that identifies a source, it is used to indicate a specific source or game service or product. The dual attributes of games and game name trademarks determine that the inherent distinctiveness of game name trademarks has a natural disadvantage. It is often necessary to prove the secondary meaning, that is, it has acquired distinctiveness through use. The unprotected nature of the game itself and the descriptive and generic nature of the game name determine that game name trademarks are more likely to constitute fair use, and the scope of protection is narrower than that of ordinary trademarks. As it is still difficult to obtain copyright protection for game names, trademark protection is becoming a trend. Judging from the domestic situation, leading online game companies such as Tencent, NetEase, and Perfect World have a strong awareness of trademark protection of game names. They not only attach importance to all-round trademark registration, but also actively file a large number of rights protection lawsuits based on this rights. According to my country’s Trademark Law, only signs with “distinctive features” can be registered as trademarks. At the same time, signs that are similar to the national flag, national emblem and some signs that are contrary to morals cannot be registered as trademarks. In the field of games, there are a large number of game titles that contain violent words or lack significance, such as "Gears of War", "Pro Evolution Soccer", etc. Therefore, when choosing game names, game companies should try to avoid these names and choose distinctive and original names. A little trick to avoid the above risks is that the game company can register the game name and game icon separately as trademarks, and then combine them to register a combined trademark. This can effectively avoid inappropriate elements in the game name or icon, causing the entire The trademark cannot be registered. When registering trademarks, game companies should pay attention to selecting the product scope that needs to be registered. Common categories include electronic game software in Category 9 and online games in Category 41. Currently, there is no category specifically for smartphone games in the trademark classification table. Smartphones are essentially computers. In addition, experts remind that game companies should also pay attention to other frequently involved game peripheral product categories, such as category 25 clothing, category 28 toys, category 14 decorations, etc. It is best to cover them as much as possible when registering for the first time. , to avoid being preempted by others. Today, video games have become a very important money-making industry, and intellectual property rights have become an important legal basis for games. The name of the game is the beginning of the game. In today's attention economy, the name of the game plays a vital role in the success of the game. Therefore, registering the game name as a trademark has become an important means of protecting the game. The particularity of the game name trademark protection is not only determined by the particularity of the game and the game name trademark, but also the inevitable result of the coordination between the game name trademark protection and the game's copyright protection, because although the trademark law and copyright law each protect the game's Different aspects of value and interest, but avoiding the use of de facto unlimited trademark protection to extend copyright protection in disguise is an issue that needs to be treated with caution in the field of intellectual property.