Tags are titles that Taobao gives you according to your online behaviors (including browsing, collecting, purchasing and paying). Taobao labels are divided into crowd labels and store labels. Crowd tag: Taobao selects your historical purchase information according to big data screening, and obtains information such as your purchasing power, industry product tendency, and purchasing habit age as tags. Store label: similar to the group label, there will be labels of industry, style, price and so on.

1. What is the Taobao label?

Tags are titles that Taobao gives you according to your online behaviors (including browsing, collecting, purchasing and paying).

Taobao labels are divided into crowd labels and store labels. Crowd tag: Taobao selects your historical purchase information according to big data screening, and obtains information such as your purchasing power, industry product tendency, and purchasing habit age as tags. Store label: similar to the group label, there will be labels of industry, style, price and so on.

Second, what is the significance of the store label?

The formation of store labels is a comprehensive label based on the comprehensive situation of stores and the age distribution, consumption level, gender ratio, geographical distribution, price range and so on of people who buy store treasures.

First, provide a way for buyers to find goods: commodity labels can help buyers who have no clear needs to find what they want in the process of shopping;

Second, attract more buyers' attention: labels that conform to the characteristics and positioning of the goods themselves can help buyers find the goods they need intuitively and quickly;

Third, more traffic display opportunities: product labels will be displayed in more and more shopping guide scenarios (such as theme markets, marketing activities, category navigation, etc.). ).

The higher the matching degree between the store label and the buyer label, the higher the weight, and the higher the store traffic.