Li Ziqi, a blogger who is committed to showing the most traditional scenes of rural China and promoting traditional Chinese culture, has not updated videos for a long time because of a certain conflict with the company she cooperates with. Since Li Ziqi's trademark was deprived of his trademark, Li Ziqi himself was in a legal battle with Weinian's company over cultural intellectual property rights. The conflict between the two is not only a competition for commercial copyright, but also a competition between traditional Chinese culture and capital.

First of all, as an Internet celebrity blogger, Li Ziqi relies on her high-quality video content to find companies to process her products for sale. This is a monetization approach adopted by many Internet celebrities. As the founder of this brand, Li Ziqi has absolute copyright over the brand. At the same time, Li Ziqi is not only a trademark, but also the name of Li Ziqi’s existence in the world and the foundation of his life. What the company Wei Nian has taken away is not only the trademark, but also the rationality and authenticity of Li Ziqi’s existence. As a fan of Li Ziqi, the editor strongly supports Li Ziqi in regaining his trademark and continuing to promote Chinese traditional culture in videos.

Secondly, everyone pays attention to Li Ziqi because of his excellent display of traditional Chinese culture, and is willing to believe in Li Ziqi. Capital has seen the trend of Chinese traditional culture gradually receiving attention and popularity, and wants to To sit back and enjoy the fruits of others' labor and deprive others of the fruits of their labor is a battle between traditional Chinese culture and capital. China's traditional culture is very ancient and exists objectively and cannot be owned by any capital or individual. What the company Weinian wants to capture is just the popular effect brought about by bloggers showing Chinese traditional culture. After all, the Chinese people are becoming more and more aware of their national self-confidence and cultural self-confidence. If we sell our products under the banner of traditional Chinese culture, we will definitely be very competitive, and we will never allow Chinese traditional culture to become a means of capital profit. .

Finally, not only did fans support Li Ziqi’s battle for his own name, but CCTV also expressed its support for Li Ziqi during the interview with Li Ziqi. Although the legal process still depends on the specific contract and the execution of the treaty, with strong support behind Li Ziqi, the victory of this lawsuit will be more guaranteed. After all, Li Ziqi is a blogger who is popular at home and abroad and is supported by CCTV’s father.