The main ways in which the state protects exclusive rights to trademarks include establishing a trademark registration system, establishing a sound legal and regulatory framework, stopping infringements and safeguarding rights.

1. Establishment of the trademark registration system

The trademark registration system is the basis for the protection of exclusive rights to trademarks. According to the Trademark Law of the People's Republic of China, registration of a trademark is a way for the trademark owner to obtain the exclusive right to use it. The trademark registration procedure includes application, review, announcement and registration. Applicants need to provide true trademark information and comply with the requirements of relevant laws and regulations.

Once a trademark is successfully registered, the trademark owner can obtain the exclusive right to use the relevant goods or services, have the right to pursue others for infringement, and enjoy the support and maintenance of trademark protection laws.

2. Establish a sound legal and regulatory framework

The country’s complete trademark legal and regulatory system provides a legal basis for the protection of exclusive rights to trademarks. The Trademark Law of the People's Republic of China and related regulations clarify the scope of trademark rights, protection period, methods of exercising rights, and prosecution for infringement.

In addition, the country has also joined international treaties and agreements such as the Paris Convention, the Madrid Agreement, and the World Intellectual Property Organization Trademark Law Convention, and established a trademark protection mechanism that is in line with international standards. The establishment and implementation of these laws and regulations have provided more protection measures and means for trademark rights holders.

3. Stopping infringement and safeguarding rights

When the exclusive right to use a trademark is infringed by others, the trademark owner can adopt a variety of methods to safeguard the rights. First, trademark rights holders can discourage the continued occurrence of infringement by sending warning letters or applying for arbitration.

Secondly, trademark rights holders can file administrative complaints, administrative investigations or civil lawsuits with relevant administrative agencies or judicial institutions (such as courts), and seek administrative penalties or financial compensation and other relief measures. In addition, trademark rights holders can also establish effective monitoring mechanisms to regularly monitor the market and network environment, discover and crack down on infringements, and safeguard exclusive rights and interests of trademarks.