Trademarks are mainly used to distinguish commodities, and represent the reputation of commodities. They must exist in connection with some specific commodities to which they are attached, and the ownership of trademarks belongs to intellectual property rights;

Trade names are mainly used to distinguish enterprises and represent the reputation of manufacturers. They must exist in connection with the producers or operators of commodities. Trade names have the right to name, so the right to trade names is more closely related to the person or identity.

Unilever, for example, is a trade name, which is used to distinguish enterprises.

Pan Ting, Head & Shoulders and Zhonghua Toothpaste under Unilever are trademarks, which are used to distinguish different commodities.