1. Brand names are different from individual business names: in some cases, merchants may choose to distinguish the loud and memorable brand names of stores from their registered individual business names. Brand name is to increase brand awareness and shape brand image, which is more suitable for promotion and marketing. The name of individual industrial and commercial households is the legal name registered in the industrial and commercial department at the time of registration, which can be different from the trademark name.

2. Legal requirements or trademark registration: In some cases, due to legal requirements or trademark registration, businesses need to use specific individual industrial and commercial names for official collection, but in order to facilitate consumers' identification and memory, they still use different brand names for store promotion and promotion.

3. Multi-brand * * * Use one collection account: In some cases, an individual industrial and commercial household operates multiple brands or stores, and in order to facilitate management and accounting, it chooses to collect the collections of multiple brands into the same collection account.