The marketing strategy of oppo mobile phones can be described by the latest word "audacious", and the most critical sales strategies of vivo and oppo are completely of the same origin, and then they have formed competition with each other. In the past few years, Android phones When they first became popular, these two mobile phone brands opened the market by imitating the appearance of the iPhone, and then focused on photography and sound quality features. In terms of market, the market has begun to sink, with store layout from first-tier cities to fourth- and fifth-tier cities, coupled with sponsorship of variety shows, outdoor advertising exposure, and invitations to celebrity endorsements!
It has also made Oppo a favorite mobile phone for many young people, and this series of operations is really hard to imagine how rich the mobile phone manufacturers of Oppo and Vivo are, and how terrifying their market coverage is. It’s hard to imagine that later Oppo and Vivo also became the focus of attention among many elderly camps because of their sales staff’s marketing!
As history continues to advance, Oppo is also making efforts in the field of fast charging, focusing on the advantages of fast charging. In particular, VOOC fast charging has become a major feature of smartphones, and then Oppo and vivo are making efforts at the same time. In terms of high-end flagships, oppo focuses on the OPPO FindX series, while vivo focuses on the vivoNEX series of mobile phones, which has become a major feature. And high-end mobile phones have also given these two brands a new image in the minds of users!
But even though the advertisements of vivo and oppo are overwhelming and there are many stores, with the advent of Internet mobile phone brands such as Xiaomi, Honor, Huawei, OnePlus and other mobile phones, they have also suffered some impact, and very quickly. Obviously these Internet-focused mobile phones are much cheaper than these two brands with the same configuration!
Moreover, major mobile phone manufacturers have formed their own styles, such as Huawei and Honor's success in photography, Xiaomi's success in cost-effectiveness, and the smartphone market has also begun to decline. The truth has come, because Xiaomi and Honor also started to have celebrity endorsements, appeared in variety shows, and started to have offline layouts, but Vivo and Oppo began to keep a low profile!
They no longer rely heavily on celebrity endorsements. Vivo has begun to launch diversified models, including gaming-focused iQOO, fashion camera, performance flagship, camera flagship and other series of mobile phones. Nowadays, 5G mobile phones In the lineup, vivo has the majority of categories. In 2019, vivo also took a foothold in Internet mobile phones with iQOO, moving from offline to online, and started to compete with Huawei and Xiaomi. Unexpectedly, the results were still achieved. good!
Oppo is not bad either. After Oppo's R series was registered as a trademark by Huawei, Oppo could not make the R series, so a new series OPPOReno series was born, which focuses on vlog shooting and has its own style. The gaming performance phones of the oppoACE series have also become the focus of many netizens. In terms of high-end flagships, OPPO Find It has also gained a certain position online from the offline market!
Since then, there has been no distinction between offline and online brands in the mobile phone industry. In particular, oppo and vivo, as well as Huawei and Xiaomi, have begun to diversify their channel layouts, while oppo and vivo focus on online. At the same time, in order to better build friendship among young people offline, the OPPOReno series and vivoX series continue to be the main fashion flagship mobile phones, competing offline!
In summary, the marketing strategies of Oppo and Vivo are constantly changing with the changes in the market. In the early days, they focused on rapidly expanding the market, so they first focused on one feature, and then quickly through star effect, Variety shows and offline stores have expanded the market in multiple dimensions. As the Internet market continues to mature, it has quickly deployed on JD.com and Tmall. At the same time, it has launched a series of featured mobile phones for Internet users. And the focus has also begun to explore in-depth technology research and development, whether it is the exploration of oppo's diversified ecological chain to chips, or the exploration of vivo's continuous photography and future concept machines, they have won the support of many people.