The product culture of trademark logo is positioned as the core high-end product of Guizhou Xijiu, among which "Xijiu Cellar 1988", "Xijiu Year Wine" and "Xijiu Twelve Animals" Zodiac Totem Wine are all high-end products of the main body of Xijiu, all of which adopt the logo of "Xijiu" in seal script. The design of trademark logo of "Xijiu" is obviously different from simplified and traditional Xijiu in terms of trademark aesthetic level. As well as the profundity and moral expression of culture, all of them represent extremely high cultural connotation. The three dots of water on the left side of the word "wine" in the seal script abstractly express a wine river "the water in Chishui River has a long history", and water represents gathering wealth and luck, while the unitary word on the right side of the word "wine" represents the wine jar.

besides the word "Xijiu" in seal script, the logo of "Xijiu Cellar 1988" is also very exquisite, with mountains on one side and water on the other. Guizhou's original ecological environment is full of mountains and water, and its artistic conception is far-reaching, so that the connotation of the logo and the logo of Xijiu Liquor are harmonious and harmonious, which makes the product packaging more show gentleman's cultural style and pure grain green and healthy.