To do a good job in attracting investment and franchising, here are some suggestions:

1. Optimize brand strategy and positioning: ensure that your brand has unique competitive advantages and appeal, and clarify your goals Market and target customer groups. A clear brand strategy and positioning can help attract the interest and trust of potential partners.

2. Prepare professional investment materials: Prepare a professional, clear, and detailed investment material, including company introduction, product or service characteristics, franchise cooperation plan, market analysis, investment return forecast, etc. These materials can fully demonstrate your strengths and cooperation opportunities.

3. Establish a complete franchise system and support system: Make sure you have a complete franchise system and support system, including training plans, operational guidance, marketing support, etc. Providing comprehensive support to franchisees can increase their success rate and satisfaction, thus improving the overall investment and franchise effect.

4. Screen for suitable partners: Carefully screen potential partners to ensure they have the appropriate qualifications, experience and willingness to collaborate. Find partners who align with your brand philosophy and values ??and build reliable, long-term relationships.

5. Smooth communication and cooperation: Maintain good communication and cooperation with partners to establish mutual trust and win-win relationships. Provide timely feedback on their problems and needs and provide professional support and solutions.

6. Maintain brand image and reputation: Maintain a good brand image and reputation, provide high-quality products and services, and meet the expectations of franchisees and customers. Actively manage brand reputation, handle complaints and disputes, and ensure the brand's reputation and credibility.

7. Continuously explore the market: Continuously look for new market opportunities and expand the exposure and coverage of investment and franchising. Use multiple channels for market promotion, including online promotion, offline exhibitions, media promotion, etc.

8. Learn from experience and lessons: summarize and analyze past investment and franchising experiences, learn from experience and lessons, and continuously optimize and improve investment and franchising strategies and working methods.

Franchising requires continuous efforts and management, and also involves business risks and responsibilities. By focusing on brand building, partner management, and marketing, the success rate and effect of investment and franchising can be improved.