"In order to save money, Xue Xinmao rode a tricycle to pull a cart full of cooking oil from Yuhuazhai to Hongqi Factory twice a day; and then pulled a cart of 700 kilograms of rice from Hujiamiao to Hongqi Factory. "Every time he encounters When it comes to going uphill, I have to encourage myself. I can't relax. I have to go up. If I can't hold on, it's over, because we have no way out! Xue Xinmao said that in order to save 3 yuan, he unloaded a truck of flour by himself. Still to save money, he unloaded a truck of cooking oil alone. One barrel of oil weighed 400 kilograms, and one truck contained 60 barrels. To get a barrel of oil, you have to carefully unload it from the car, then put it on the ground and roll it for tens of meters, and then put it up by yourself. Regardless of wind or rain, Xue Xinmao is on this hundreds of miles of road every day. Riding the tricycle diligently illustrates the hardships of starting a business: “Small businesses can only afford to make profits. "Xue Xinmao said that in order to reduce the probability of losing money, he could only cut down on food and clothing and do it by himself. He told reporters that in 1994, he went to Northeast China to reduce the probability of losing money. He could only cut down on food and clothing and do it by himself. He told reporters The reporter talked about his experience of wholesale rice in Northeast China in 1994. He said that he couldn't buy a ticket that year, so he had to stand all the way from Xi'an to Beijing. He slept for a few hours with a few newspapers on the upper bunk. There were no seats on the way from Beijing to Harbin, so he just lay down under the seat of the hard-seat carriage. Although there were people sitting next to him, he quickly got up. Falling asleep. While supervising the loading of rice onto the train in Harbin, Xue Xinmao said that he could hardly withstand the severe cold weather of more than minus 30 degrees Celsius in the northeast. “The cold wind doesn’t come in, it blows directly onto you. “Now when I look back and think about how hard it was at that time, I really don’t know how I persisted. "Xue Xinmao said that he concluded from his own experience that people's potential and potential are infinite. As long as you persist, everything is possible. Be patient and enjoy the process of growing up from childhood. Building a business cannot be smooth sailing. This is the key for everyone who is growing up. Enterprises in China are bound to encounter problems. In 1994, Xue Xinmao worked hard to purchase high-quality rice from Northeast China, and the rice was successfully transported to Xi'an. However, due to lack of warehousing experience, these rice with high moisture content were not stored in the warehouse. In May of the following year, everything suddenly turned moldy. He lost hundreds of thousands at one time, which was no small matter for any small and medium-sized enterprise. Xue Xinmao quickly paid off the storage costs and sold the moldy rice at a low price. A breeding factory was used as feed for pigs. During this period, Xue Xinmao experienced the biggest "life crisis" in his life. Should he continue to do so if his business was lost? What's the point of his efforts? ? After a brief period of confusion, Xue Xinmao once again found the key to doing business: standardization. He quickly designed a 100-ton-per-day rice processing production line according to the industrial food processing process, thereby rewriting the lack of quality standards for Shaanxi rice. History. In the spring of 1996, Xue Xinmao went on a business trip to Guangzhou and found that there were many small bags of rice for sale in the local market. This unexpected discovery made him very happy. Rice will gradually be introduced to the public sales market, and consumer groups, mainly families, will have more and more sophisticated requirements for rice. In August 1996, Xue Xinmao registered Shaanxi Fujin with the Shaanxi Industry and Commerce Bureau. Rice Industry Co., Ltd. also registered the "Fujin" brand rice trademark. In order to ensure the quality and quantity of rice processing, Xue Xinmao took a day and two nights train to Zhanjiang, Guangdong, and invited local engineers to install processing equipment at a high salary. Come join. After his sincere invitation, engineers came to Xi'an to install a production line for Fujin Rice Industry. At that time, this represented the advanced technology of rice processing in Xi'an and even the entire northwest region. Since then, Fujin Rice Industry has entered into stable development. period. After carefully carrying out "order farming" from the source of planting in 2000, Xue Xinmao found that simple processing could no longer meet the citizens' requirements for grain refinement. During an interview with Fujin Rice Industry, the reporter learned about their rice processing. process.The reporter did not expect that a bowl of ordinary rice that he usually eats would have such a complicated processing process: raw grains, fine grains, weighing, winnowing, scraper conveying, entering the warehouse, electromagnetic material receiving, conveying, initial cleaning, impurity removal, stone removal, dust removal, magnetic separation, shelling and coarse grains Separation, secondary stone removal, magnetic separation, rough storage box, first rice milling, second rice milling, white rice grading, length classification, white rice removal, rice storage box, polishing, air screening, color sorting, and storage materials are weighed and packaged into the finished product warehouse. This degree of refinement is indeed beyond human imagination. Xue Xinmao said that most Chinese people are not too "cold" about Japan, but the Japanese people's dedicated attitude is definitely worth learning. Japanese industry's strict requirements for refinement have given rise to world-renowned Japanese industrial brands. In China and Shaanxi, where industrialization is developing rapidly, we should also establish the concept of "carefully making your own products is to serve the country", so that your products can become products that everyone can trust and be willing to accept, thus realizing corporate social responsibility. In order to ensure the stable quality of rice and eliminate pollution from pesticides and fertilizers, Xue Xinmao teamed up with the Hanzhong Rice Research Institute and the Heilongjiang Rice Research Institute to develop high-quality rice seeds and established a 30,000-acre rice planting base in Wuchang City, Heilongjiang, Jiansanjiang Farm and Hanzhong, Shaanxi. Fujin Rice Industry provides high-quality rice seeds, and agricultural professionals provide fertilization standards. Spraying of pesticides is strictly prohibited to prevent pesticide residues from causing food safety hazards. The company has achieved the entire process from seeds, seedling cultivation, transplanting, harvesting, processing, transportation, and sales. operations. This kind of "order farming" ensures high-quality and stable supply of rice from the source, and the good product quality has also won a good reputation. In 2005, Shaanxi Fujin Rice Industry was recognized as the "Key Leading Enterprise in Agricultural Industrialization in Xi'an City" by the Xi'an Municipal Agricultural Bureau. In 2006, it was rated as the "Key Leading Enterprise in Agricultural Industrialization in Shaanxi Province". In 2007, Fujin Rice won the Shaanxi Province famous brand product title. In 2010, it won the famous trademark of Shaanxi Province. Sincerely, each bag of Fujin rice contains one or two more "Food is the most important thing for the people". Xue Xinmao said that when business reaches a certain stage, making money is no longer the primary purpose. Now, for him, how to make Fujin Rice Industry into a well-known rice brand with a national reputation is the most important issue. To this end, Fujin Rice Industry has established a 140-acre scientific research and production base in the Yangling Agricultural Demonstration Zone and invested more funds in the fine processing of rice. "Brand is word-of-mouth and reputation. An important criterion for training our employees is to make them realize that reputation is as important as life. If integrity is lost, the company will have no future." Xue Xinmao said that the grain retail industry is prone to shortcomings. It is a phenomenon, but in Fujin Rice Industry, every bag of rice does have one or two more rice. Whether it is five kilograms, ten kilograms, or dozens of kilograms of rice, every bag of rice in Fujin Rice Industry will exceed all expectations. Net weight of the subject matter. "Doing this reflects the company's gratitude to society." Xue Xinmao said, "Doing every grain of rice well is our corporate culture, which means that all seemingly great things must start from the ordinary and start from the most basic level. Starting from small things and accumulating over time, miracles are created from the ordinary." Reporter Li Fumin (Source of this article: Xi'an Evening News)