Trademark is an important symbol of an enterprise. However, some companies, especially those in the early stages of entrepreneurship, do not realize the importance of trademarks and fail to register their trademarks in time. They regret it later when their trademarks are preemptively registered. In recent years, there have been many cases of corporate trademarks being preemptively registered. Let’s take a look at them next. Speaking of WeChat chat emoticons, everyone must be familiar with the face-covering-crying emoticon. This classic and magical expression has been collected and used by many people. However, what netizens didn’t expect was that the WeChat face-covering and crying emoticon was actually registered by Jin Zhaoping from Yiwu, Zhejiang! Jin Zhaoping's miraculous operation completely panicked Tencent, and it stated that it would file an objection application to the trademark within the legal time limit. In fact, this is not the first case of corporate trademarks being preemptively registered. There are always some people who try their best to gain popularity. From names to brands, from tourist attractions to holidays, it is difficult to escape the fate of being registered. How much do you know about the cases of trademark squatting? Classic case ① Lenovo Time: 2001 Registered by: More than 100 companies around the world Result: Change of English name In 2001, when Lenovo planned to expand into the international market, it unexpectedly discovered that Lenovo’s English name Legend had been registered by more than 100 companies. trademark. Lenovo has also thought about purchasing the trademark back or filing a lawsuit, but it would take too much time and energy to litigate with more than 100 companies. really. In desperation, Lenovo had to change Legend to Lenovo. ②Wang Zhihe Time: 2006 Squatting party: Okai Company Result: Wang Zhihe’s trademark is returned to the original owner. Wang Zhihe Group’s trademark has also been registered by overseas companies. In 2006, the German company Okai was the first to register the Wang Zhihe trademark. Then in 2007, Wang Zhihe Group filed a lawsuit in court, requesting the return of the trademark and compensation. In 2009, the Munich High Court made a ruling on this case: EuroKera must cancel the Wang Zhihe trademark. Wang Zhihe's trademark property returns to its original owner. ③Sunflower Pharmaceutical Time: 2012 Squatter: Guangzhou Baikui Company Result: Compensation for economic losses of 500,000 yuan "Little Sunflower Mother's class has begun!" When hearing this advertisement, I believe many people will think of that cuteness sunflower doll. But did you know that "Sunflower Doll" has also been maliciously registered, and the initiator was actually a company employee. During their employment, Xu and Leng applied for the registration of the "Sunflower Doll" trademark, and then established Guangzhou Baikui Company and used the "Sunflower Doll" trademark. After discovering this behavior, Sunflower Pharmaceutical Company filed a lawsuit with the court, requesting Stop the infringement and compensate for economic losses. Recent cases ① WeChat emoticon time: 2017 Registered by: Jin Zhaoping from Yiwu, Zhejiang Result: None In November 2017, Jin Zhaoping from Yiwu, Zhejiang applied to register the face-covering emoticon on WeChat. The trademark is Category 25. In response, Tencent also responded: It will file an objection application against the trademark within the legal time limit. At this time, some netizens expressed their concerns: whether we can still use the mask when chatting. Facial expressions? The answer is of course yes. The scope of use of this trademark registered by Jin Zhaoping mainly covers clothing and other products, and does not affect the use of emoticons on WeChat. ②Pig Pig Time: 2011-2018 Registered by more than one party. Result of squatting: Peppa Pig lost tens of millions of dollars. The Chinese people have only become familiar with Peppa Pig in the past two years. However, as Peppa Pig becomes more and more famous, malicious squatting behavior It started. Long before Peppa Pig entered China, a person named "Cai X" took aim at the business opportunities of Peppa Pig and applied for 100 trademarks related to Peppa Pig. There were multiple registrations by other applicants, resulting in various Peppa Pig trademarks flying all over the place. ③ Jai Alai Time: 2016 Registered Party: An American company Result: Jai Alai brand sneakers cannot be sold in the United States, Europe and other regions. Jai Alai is a childhood memory of many people. After experiencing the low period from luxury goods to street stalls, After a sudden transformation, it has become a popular domestic product among the people and has returned to people's attention. Unfortunately, the red and white shoe design style regarded as a classic by Jai Alai has been registered as a trademark "warrior" by an American company in Europe and the United States. Because of this, Jai Alai brand sneakers cannot be sold in the United States, Europe and other regions. It caused huge economic losses to Hui Alai Company.

In other cases, not only the trademarks of enterprises were registered, but also the names of some slightly famous people and even festivals could not escape the fate of being registered. Below are some hilarious cases of trademark squatting. Time Squatting Party Squatting Party Result In 2016, Papi Jiang was sued by more than one Squatting Party and the Squatting Party failed. In 2016, the operator of the "Movie Wanted" public account Guangzhou Aosi Public *** Relationship Consulting Co., Ltd. sued the Squatting Party In 2017, American Monster Beverage (Shanghai) Co., Ltd. American Monster Beverage entered China and may have to change its name. In 2018, Shijiazhuang Dongsheng Cosmetics Co., Ltd. Shijiazhuang Dongsheng Cosmetics Co., Ltd.’s registration of the "Liu Xiaolingtong" trademark was rejected In 2018, Mbappe was registered by more than one company - from 2009 to 2018, Little Swan Zhu took back the trademark rights of "Hong Ding" in the catering category. In order to avoid the trademark being registered by others, these companies used their imaginations to misrepresent their trademarks. The phenomenon of registration is everywhere. In order to avoid their trademarks being registered, companies have no choice but to copy their own trademarks. As a result, you can see the following trademarks: Leibi, Starbucks, Wahaha? Does it look familiar but feels something is wrong? In fact, these trademarks are other similar trademarks registered by companies to protect their own trademarks. The companies’ imaginative operations also include the following: similar trademarks registered by the company: Big White Rabbit, Giant White Rabbit, Golden Rabbit, Big Black Rabbit, Big Flower Rabbit, Big Gray Rabbit, Big Red Rabbit, etc. Redmi Mobile Blue Rice, black rice, purple rice, orange rice, green rice, yellow rice, orange rice, etc. Alibaba Ali’s mother, Ali’s grandpa, Ali’s grandma, Ali’s brother, Ali’s brother, Ali’s sister, Ali’s sister, Ali’s baby, etc. Godfather, Godfather, Godmother, Godson, Goddaughter, Old Aunt, etc. Wuliangye Liuliangye, Qiliangye, Baliangye, Qianliangye, Erliangye, Erliangchun, Shiliangchun, etc. Starbucks What should I do if the trademarks such as Starbucks, Buckstar, Basinke, Simbake, Simbake, and New Bart have been registered? In order to avoid trademark squatting, companies should apply for trademarks for their main products and services at the beginning of their business. If possible, it is best to also register similar trademarks to prevent some companies from taking advantage of the loopholes. If it is still registered, you should know the following two methods: ① You can file an objection against a trademark that has not been approved for registration. According to my country's "Trademark Law", after the application for registered trademark passes the review, it still needs to be announced for three months. Expect. During this period, objectors may raise objections. If it is indeed a preemptive registration, then the chance of getting the trademark back is relatively high. Once the objection is successful, the squatting registration can be cancelled. ② A trademark that has been registered can initiate cancellation procedures. If the registered trademark has passed the announcement period, the company that has been registered can choose to file a cancellation application with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce. However, according to the relevant provisions of my country’s Trademark Law, if a trademark has been registered for more than five years, it cannot be revoked on the grounds of preemptive registration. For this reason, companies that have been registered must seize the time.