Simple explanation:

Mainly because Proview International (Taiwan Proview) has a subsidiary in Shenzhen, and Shenzhen Proview has registered the "ipad" trademark in mainland China. . A British IP company once spent 35,000 pounds from Proview International to purchase the right to use the "ipad" global trademark, and later sold it to Apple. Because Shenzhen Proview owns the trademark rights in mainland China, and "Shenzhen Proview" does not believe that the trademark use rights sold by "Proview International" include the "ipad mainland China trademark use rights" it applied for, that is, "Shenzhen Proview" "The trademark right applied for. Apple and the British IP company believe that what he purchased is the "ipad global trademark use rights" including mainland China. Let me explain here, there are actually two trademark numbers. Apple only obtained what was held by "Proview International", while what was held by "Shenzhen Proview" was still in his hands.

So, the point of dispute is: "Shenzhen Proview" has the trademark rights in mainland China, and it is believed that "Proview International" does not represent "Shenzhen Proview" because there are two trademarks, and Apple Only the trademark held by "Proview International" was obtained. Apple believes that what it currently holds is "iPad global usage rights", including mainland China. "Shenzhen Proview" has already filed for bankruptcy, so it wants to use this lawsuit to stand up and demand compensation of 10 billion yuan. Therefore, Apple refused to give in. (In addition, another point of dispute between Apple is that “Proview International” and “Shenzhen Proview” have the same owner. Therefore, the process of trademark transfer includes its subsidiaries. Therefore, it believes that Shenzhen Proview has committed fraud. . )

Moreover, Shenzhen Proview won the lawsuit over the trademark use rights. Therefore, Apple's iPad tablet computer was required to be removed from the shelves and banned from sale.