The trademark "White Rabbit" is a copperplate trademark of Liujiagong Needle Shop in Jinan, Shandong Province. It exists in the Museum of Chinese History. There is a picture of a white rabbit in the picture, which means "Jade Rabbit has mastered drugs". The words "buy high-grade steel bars, make fine needles, and recognize the white rabbit in front of the door" are engraved on both sides. Compared with modern trademarks, the design of this "White Rabbit" trademark is relatively standardized.
China's earliest trademark can be traced back to the "White Rabbit" trademark in the Northern Song Dynasty. There is a white rabbit in the middle of the northern song dynasty copperplate, which is pounded with pestle medicine. This white rabbit is printed with the words "Jinan Liu Jia Kung Fu Needle Shop". Both sides are engraved with the words "recognize the white rabbit in front of the door", which is an important basis for the public to identify the trademark.
When did the earliest graphic trademark appear in China?
Interestingly, under the copper plate, there is also a sentence engraved: "Buy high-grade steel bars, make fine needles, and don't misuse the house." If you turn to a peddler, there is no need to stay. "In other words, businessmen emphasize the use of high-quality raw materials as needles, which is convenient to use. If someone wants to wholesale, they can also offer discounts.
The trademark "White Rabbit" in the Northern Song Dynasty is recognized as the earliest trademark found at present, mainly because it is labeled as "White Rabbit". When consumers buy and watch the white rabbit, they should realize that it is a needle sold by merchants, and the trademark is not only discriminatory, but also has the function of advertising.
In the Northern Song Dynasty, a copper plate was engraved with the words "Liu Jinan Jiagongfu Needle Shop", with the pattern of "White Rabbit Mashing Medicine" in the middle and the words "Recognize White Rabbit" in front of the door. According to research, this is the earliest advertisement in the history of China, and the pattern of "White Rabbit Tampering" on it is considered as the earliest trademark in China. Yesterday, Shandong Baitu Trademark Agency Co., Ltd. officially received the trademark registration certificate issued by the State Administration for Industry and Commerce. Since then, China's earliest trademark "White Rabbit" has returned to Jinan after a thousand years of history.
The "White Rabbit" was born, and the "Liu Jia Gong Fu Needle Shop" was reborn. The next step is to consider how to build this culture! For the use of "Rabbit" trademark and "Liu Jiafu Needle Shop", Li Fang's next step is to create special craft gifts similar to sewing bags. I think it's best to find a design company to design or a professional handicraft company to do it. The most important thing is to establish this brand before 1000. "
It seems that China businessmen's trademark consciousness has a long history and can be traced, and the existence of trademarks is bound to have its value. How to carry forward the value of trademarks and use them for their own purposes is related to the development layout planning of enterprises, but the source is to obtain registered trademarks before entering the market. For trademark registration or trade, please consult Bajie Intellectual Property Trademark Network.