Enlightenment from the Journey of Entrepreneurship in The Story of the Stone

“Once upon a time, in countless dreams, my heart was like a drifting sail, always looking forward to that true dream. Fate; Yesterday, looking back inadvertently, I seemed to hear the sound of your heartbeat. The illusion in the dream has quietly gone, and let the footsteps of spring take me to knock on the door of your heart. "

The Road to Entrepreneurship

In the late 1970s, Su Muqing’s brother washed his feet by the Zhuoshui River in the countryside of Changhua and came to the suburbs of Keelung in northern Taiwan. He teamed up with several young friends to open a living room. He started his own small workshop and processed Taiwanese jade noodles on behalf of customers, thus starting the prelude to the difficult entrepreneurship of "The Story of Stone". Su Muqing's career started from this small workshop. In the 1980s, Yuanyi Enterprise Co., Ltd. was born. In the past few years, it has grown rapidly and steadily entered the leading position in Taiwan's jade industry.

In 1990, Su Muqing came to Dongguan, Guangdong. At that time, Taiwan had just opened the door for people to visit relatives on the mainland. The differences in ideology and lifestyle between the two sides gave people a sense of strangeness, and businessmen who came to invest were inevitably confused and confused. Su Muqing said frankly that at the beginning, she just wanted to give it a try, keep doing it if she could, and run away if there was any trouble. However, the development of things is both surprising and gratifying. The business is getting smoother and smoother, and the relationship with the mainland people is becoming more and more harmonious. The rapid development of his career made Su Muqing no longer want to "run away". It was also the immeasurable prospects of his career that made him unable to run away. In 1993, Yuanyi Jewelry Company took the lead in investing across the Taiwan Strait in mainland China, built a large factory in Guangzhou, adopted the most advanced automation equipment, and strived to become the "world's number one" in the jade industry. In 1997, Yuanyi Company registered and established the "Stone Story" service trademark, announcing the birth of the first commercial brand in China's gem and jade industry!

"I am destined to be with you in this life"

"Story of the Stone" adheres to the cultural spirit of "A Dream of Red Mansions" and takes the promotion of traditional Chinese culture as its own responsibility, giving jade a new concept and showing it to be pure and refined. , the unique product style embodies the warm, romantic and embracing natural style.

"Once upon a time, in countless dreams, my heart was like a drifting sail, always looking forward to that true fate; yesterday, looking back inadvertently, I seemed to hear, listen When I hear the sound of your heartbeat, the illusion in the dream has quietly gone. Let the footsteps of spring take me to knock on the door of your heart.

"Autumn Psalms write the extraordinary in each paragraph. ; Staring at the distant sky, who made this beautiful promise? Last night, the words I wanted to say the most have lingered on my lips countless times. When the moment of joy really comes, let my heart be with you. Our hearts are connected, and I am destined to be with you in this life. "

This is the words in the "Tongxin" commercial of "The Story of the Stone". Let's take a look at the advertising feature film of "The Story of the Stone" released in 2000. There is this paragraph in it: "Human beings have evolved from stone tools." Since ancient times, we have had an indissoluble bond with stones, for survival, to defend against enemies, for faith, for sustenance, and at the same time, for decoration. ..." Yes, "Yuan" is the theme and connotation of "The Story of the Stone" advertisement and even the corporate culture of "The Story of the Stone". It contains the blessings of "The Story of the Stone" to people, and also conveys what "The Story of the Stone" expresses to the world. Good wishes - cherish the relationship between people and nature, cherish the relationship between people and stones, cherish the relationship between people, and also cherish the relationship between people and "stone records"

Open-shelf self-selected chain operation

Shitouji took the lead in adopting the open-shelf self-selected and chain operation model in the domestic jewelry industry, setting up a banner for brand marketing.

Open-shelf sales are retail sales. It is a common practice in the industry, but there is no precedent for applying this model to the jewelry industry. When Su Muqing proposed this model, he "won" a lot of doubts. Jewelry is extremely valuable and must be sold over the counter with extreme caution. The risks associated with open-shelf sales can be imagined.

These activities have enhanced Taiwanese businessmen's sense of identification with the association and enhanced the association's cohesion, but at the same time they have also occupied considerable personal time of Su Muqing, one of its founders and organizers. "This requires dedication." Su Muqing said, "Since you are involved in this work, you must strive to do your best." ;