The first element of marketing is the product. As a professional, human products should constantly improve their "quality" and "brand" so as not to be "unsalable" or even regarded as "waste" in the workplace.
Let yourself become a "hot commodity" and a "well-known trademark" in the market, and become a "star" and a scarce baby in the team.
Second, both sides have their own sources, laying a "channel" to success.
Just as the sales of products are inseparable from the opening place, a professional must also strive to build a huge network, that is, his personal resources and contacts. The suggestions provided by the author are: marketers should not only "walk with their heads down", but also "look up at the road"; Not only "internal public relations", but also "external contact".
Third, pay attention to public relations and show the means of "promotion"
Promotion is not only applicable to enterprises, but also to personal brand management.
Whenever there are hot events in the industry, you can be interviewed by the media as an industry expert, or attend various salons and forums and other important occasions everywhere. Don't miss every opportunity to show your face. When you have important customers, don't forget to attend, talk easily and increase your "exposure".
There is a famous saying: "It is your personal responsibility to show yourself. You must let others know who you are and what you have done. " . Therefore, attention itself is wealth.
Maybe you don't have a chance to be interviewed by reporters, and no one invites you to participate in important activities, then you can only "stand on your own two feet". However, professionals may wish to do it themselves, write a lot of professional-related articles and post them, and people will reprint them constantly, which will naturally increase their popularity over time.
Fourth, make your "price" strategy carefully.
How do professionals price themselves? In its price strategy, quotation and discount are the core.
The backbone of the R&D department of a famous planning company, but he later volunteered to be transferred to the marketing department. As the saying goes, "Man struggles upwards", but this man didn't-what people around him "don't understand" is that his income has been reduced by nearly half. Is he such a fool to belittle himself?
In fact, this man is not stupid at all. He is actually very smart. He wants to know the whole product from beginning to end, but he lacks experience in the marketing department. Explain to me that I used to spend at least two years "making up lessons". So I am more familiar with the real operation of the enterprise. Although it was almost a' discount sale' to ask for a transfer in a large enterprise at first, this experience will help him add value later. Because later, he constantly proposed products to solve the actual needs of customers, and his outstanding performance was promoted to department manager.
As a professional, if it includes the right product, the right price, the right channel strategy and the right promotion strategy, it will be a successful team's "self-marketing" strategy combination. This has formed a more obvious brand distinction with others.
A professional's career needs to spend a lifetime of time and energy to "market"-that is himself. Like selling products, this undertaking contains rich contents: competition, skills, success and setbacks. In the team, you can cry or laugh, but don't back down. Pessimistic experience, optimistic life, do a steady career with silent consciousness.