Consumer Positioning of Low-Calorie Snacks Although young people of this generation have become the pillars of society, they always have ambivalence, and being anxious about their body shape but unable to control their mouths is the core one. One of the contradictions is that it can be targeted at young people.

As representatives of what they say and what they say, although the young people of this generation have become the pillars of society, they always have ambivalence, and being anxious about their body shape but not being able to control their own words is the core of it. One of the contradictions.

Under this mentality, the demand for "both delicious and slimming" has been generated, and "low-calorie" or even "zero-calorie" products have emerged, combining the health and health of young people. The fashion concept is enthusiastically sought after in the market.

The low-calorie concept was not born in China recently. The mature low-calorie food in Japan has been popular on platforms such as Xiaohongshu, but it has not been popular before and was regarded as a niche consumer demand. Not taken seriously.

In the low-calorie snack market, brands have tried their best to improve the original low-calorie snacks as much as possible and use various methods to "reinvent" various forms of low-calorie snacks. Card snacks.

The sales revenue of the categories of low-calorie snacks are very high, and they also account for a large proportion of the total revenue, and have a high sales growth rate. It can be said that the market feedback is good.

According to the Nielsen survey report, 82% of Chinese consumers are willing to spend more on healthy catering products, and this data is much higher than the global average of 68%. It can be seen that its prospects are worth looking forward to.