TATA is a fashion footwear brand under Belle International. Its name comes from the onomatopoeic word "tread" when shoes touch the ground, which means "thank you". "He" and "she" stand for "the meaning of love", which includes love, affection and friendship, and advocates sincere contribution between people and a positive attitude and healthy life. His or her brand spirit is "Walkthewayoflove", which includes love, affection and friendship. May she and he have a love story. In the name of love, TATA holds every story from love, friendship and affection, and presents her love for life and pursuit of beauty one by one, creating a city of love full of energy and happiness.