If a third party deliberately registers someone else's name without the permission of the party concerned and seeks profit in this way, this method is malicious registration of trademarks.

Let me give you a casual example: If a person's name is a, after a becomes famous, another person registers a's name as his own trademark. Because the name itself is synonymous with a, and no one can represent a except a, such behavior is malicious registration of a's trademark. When a raises objection to such behavior, the Trademark Office will directly withdraw the trademark and at the same time safeguard a's legitimate rights and interests.

1. The malicious registration of Gu Ailing’s trademark has been rejected.

This is news that makes netizens very angry. When Gu Ailing participated in the Olympics, someone actually directly applied for Gu Ailing's trademark, and the name around her was called Gu Ailing. When Gu Ailing was not engaged in work in related fields, the turning point itself had nothing to do with it. The main reason why some people do this is because they want to make huge profits in this way. After this incident, the Trademark Office officially rejected the trademark.

2. The act of preemptively registering someone else’s name is malicious trademark preemption.

Just like the example I gave above, when a third party preemptively registers someone else's name through malicious means, such behavior itself constitutes malicious preemption of someone else's trademark. Everyone has their own portrait rights and reputation rights. If a person's registered trademark rights have infringed on other people's portrait rights and reputation rights, such behavior will definitely not be protected by the law, and such a trademark has no meaning. Because this kind of trademark will not be recognized by the Trademark Office.

3. What is my personal suggestion?

I personally suggest that those who maliciously seize other people’s trademarks be severely punished. The reason why we often see maliciously registering trademarks is mainly because the penalties for maliciously registering other people’s trademarks are really too low. As society continues to develop, our awareness of intellectual property rights will further increase. I believe many people have begun to pay attention to these malicious infringements of other people's rights. Such behavior needs to be severely punished by law.