Customer experience is still the core in the 4.0 era of trademark registration agency services

In recent years, my country's trademark registration agency services have gone through four stages of development.

1. The 1.0 Era of Traditional Offline Promotion

In the 1.0 Era of Trademark Registration, there are industry barriers in the field of intellectual property. Professional technologies for trademark application cannot be mass-produced. Traditional trademark agencies Mainly offline promotion, brand promotion and market development are relatively small, but the customer source is relatively stable, there is a lack of competition and risk control system, and the charges are relatively expensive.

2. Embracing the 2.0 era of the Internet

In the 2.0 era of trademark registration, agency platforms have begun to initially touch the Internet, build company websites, and use website operation and search ranking methods for online promotion, welcoming the A number of online customers have come, but the promotion method is limited to the Internet, the transaction method is still mainly offline, and the fees are still relatively expensive.

3. The 3.0 era of deep integration with the Internet

With the improvement of public awareness of intellectual property protection and favorable policies, a large number of "laymen" have poured in, especially the strength of Internet companies. Enter, trademark registration and the Internet will be quickly and deeply integrated, information promotion channels and transaction methods will all shift to the Internet, and service products will be diversified and have obvious Internet characteristics. ?Free?guarantee?and other service products are products of this era.

In the era of Trademark Registration 3.0, agency services are becoming increasingly standardized and process-based, prices and processes are gradually becoming open and transparent, and market competition is intensifying. Major platforms are focusing on competition in promotion methods and price competition. Customers Experience is mixed.

4. The 4.0 era of Internet big data

The 4.0 era of trademark registration agency services is an era in which the entire agency industry is deeply integrated with Internet big data. Many agency platforms have begun to return to services and use technology to assist services by integrating resources and building cloud data platforms.

In the 4.0 era of trademark registration, how to make customers more satisfied has become the core of change. Each agency platform must abandon the flashy gimmick promises of the 3.0 era and actually improve the customer experience, which requires major agency services. The platform works hard in many aspects such as service attitude, price, process, speed, quality and so on.

Using technology to feed back services and continuously optimize customer experience is a good attempt. In the Trademark Registration 4.0 era, in addition to the business model innovation of "technology and services", there are also some agency platforms that have carried out changes and explorations in after-sales and value-added services starting from the process. Industry insiders said that it will take time to verify the effectiveness of the new model changes. However, with the popularization of intellectual property rights in the country, people will pay more attention to the satisfaction of consumer experience brought by services. Whether it is a technological breakthrough or a model change, it should be a useful exploration on the premise of ensuring service quality. In the future market competition, service quality will still be the "talisman" for the survival and development of trademark agency service platforms. Trademark registration