1. General licensing means that the trademark registrant allows the licensee to use the registered trademark under the contract within the specified geographical scope. At the same time, the trademark registrant reserves the right to use the registered trademark in the region and grant the right to use the registered trademark to a third person.

2. Exclusive license means that the trademark registrant can only choose one licensee to authorize, and the licensee has the right to exclude the use of the third party. In this case, the trademark rights of the trademark registrant and the licensee are parallel, and the exclusive license can only exclude the third party from using the trademark in the area.

3. Exclusive license means that the trademark registrant licenses the registered trademark to only one person within the time and area agreed in the contract, and the trademark registrant cannot use the registered trademark himself.