1. Banner Advertisement-Usually, placing a small banner advertisement at the top or bottom of the screen can bring in about $2-3 per thousand exhibitions (CPM). This method is easy to realize, but it can't bring considerable income, and it may also cause players' disgust.

2. Inter-level advertising–Inter-level advertising is usually displayed in full screen. Compared with banner advertisements, its revenue per thousand exhibitions is higher (CPM), reaching $65,438+00; And if the advertisement is put in properly and reasonably, it is not so easy to cause the player's disgust.

3. The "More Games" button, a way to get income from large game manufacturers, is also easy to realize. When a player clicks more buttons, he will be recommended a number of games that he may be interested in.

4. Quit the game-when the player quits the game, he can see the full-screen advertisement.

5. Message Push-This way is to recommend other games through your game push message. The premise is that your game must have message push permission, which can only be realized on Android system, and Airpush is very professional in message push.

6. Selling data-the behavior of players in the game can be used to predict the behavior of players in the real world. Therefore, advertisers want to buy the game behavior data of players to study players in depth.

7. Reward download/recommendation wall-The general practice is to use game coins as rewards to encourage players to download and try other games. And you can get the corresponding income from the game developers downloaded by the players.

8. Another recommendation wall-the recommendation wall actually rewards users with value (such as giving players game coins), so it is not easy to cause players to resent. Setting up two recommendation walls will bring more income than one.

9. Give away coupons-this is to reward discount coupons that players may be interested in in the game. He will be very happy if the player rewards him with a 10% discount pizza coupon when he passes a very difficult level. Kiip is the company that does this business. If you give the player a coupon in the game and the player uses it, Kiip will give you a certain fee.

10. video advertising-this practice is similar to the above practice. Players watch video advertisements, get game money rewards, and you also get income from advertising companies. This method is simple and most players like it. Adcolony is a company with this business. You can cooperate with them.

1 1. Search–Players search other applications in the game and download and install them. You can earn about 1000 USD per download. Startapp is a company with this business, and this method is only supported on Android.

12. branded goods-use branded goods in the game to earn income from advertisers.

Content sales

1. Advanced Edition-This method is very suitable if the game has just been changed from paid download to free. The method is to release a lightweight and incomplete free version for players to play, and at the same time allow players to upgrade to the full version by paying.

2. Checkpoint package (sequel)-This is a more advanced method than the above. Divide the game into multiple level packages, and each level package is sold separately.

3. Customize the interface-make a version that is different from the original in appearance and experience, and then sell it.

4. wallpaper-hardcore fans of the game are likely to buy wallpaper with the theme of the game as the wallpaper of the mobile phone.

5. Ringtones-If the soundtrack in the game is original, consider selling it.

value added service

1. Remove advertisements-this is a method that many game developers like to use. For example, the version with advertisements is free, and the version without advertisements generally costs $0.99.

2. More physical strength/life/pause times-The physical strength mechanism is that the player will gradually run out of physical strength in the game and cannot continue the game, which will generally be interrupted for 5- 10 minutes. If the player doesn't want to interrupt, he must pay to continue the game.

3. More time-set some levels in the game, requiring players to complete within the specified time. If the player can't complete the level within the specified time, then he can buy more time.

Virtual consumption

In mobile games, the virtual economy system can bring more than 50% of the income, which deserves more space to explain. The following is a small description.

1. Character/avatar-You can create various characters (characters) in the game, and it is best that these characters (characters) have their own unique attributes, such as being strong or running fast.

2. Experience value/adjustment control-if there are characters (characters) in the game that need to be upgraded, players can buy experience value to speed up the upgrade; If it is a traffic jam game, players can buy control equipment.

3. Advanced equipment-These weapons or equipment that can give players more and stronger abilities can be considered to be traded directly through money. But be careful not to let this transaction affect the revenue of the game.

4. Upgrade equipment-players can pay to upgrade equipment.

5. Personalized customization-about 20%-25% of players like personalized characters, cars, weapons, etc. In the game.

6. Resources-Resources are items that players can store and consume, such as buying from stores to supplement healthy blood. We can observe whether the economic system is balanced by the output and consumption of these commodities.

7. Making items-Buildings usually produce or make items, which can continuously produce new items for players or transform one item into another.

8. Double gold coins-allowing players to spend $0.99 to buy double gold coins in a limited time can make the game earn a lot of money. Some games even allow multiple purchases.

9. In-situ resurrection-When the player dies, the player can pay for in-situ resurrection. This method is very suitable for cool running games, and players must start from scratch after death.

10. explore props-most of the props are purchased through payment, and the exploration props need to be found by players themselves in the game.

1 1. surprise box-players buy props, but they don't know what's inside until they pay successfully. This is the method used in the Far East game.

12. limited edition-combine the equipment that players like into a series and sell it in limited quantities, so that players have a special feeling when buying these limited edition equipment. Or you can bundle these devices and auction them.

13. Seasonal commodities-use the festive atmosphere to stimulate sales. It's easy to do this with SOOMLA App Store.

pay

Although Google and Apple provide major paid services, they cannot fully cover the entire international market. For example, most people in Brazil don't have credit cards, so it is very troublesome for them to pay in the game.

1. Operator pays-this method is only supported on Android. Payment will be deducted from the player's mobile phone operator. Fortumo is a company that provides this service.

2. Voucher payment-a game that can be paid online or offline through the payment number, and will be returned to the player in the form of gold coins after successful payment. Both iOS and Android systems support this method.

3. E-wallet payment-If the player may have some change in his e-wallet and want to dispose of it, you can consider this method. But you must cooperate with an online payment company, such as PayPal or PaymentWall.

Game related products

1.t-shirts-Many players are hardcore fans of the game, and they are happy to buy T-shirts for the game.

2. bento box-this practice is more popular in children's games.

3. Mobile phone case-what is more suitable for selling to mobile game players than a beautiful mobile phone case?

socialize

1. Auction-Even a completely free game may become an ATM if players compete for prizes in the game. Nextpeer is a company that can help you.

2. Competition-This is another version of "Competition", but it needs more players to participate and some marketing work. If the way of competition is to simulate real life, the effect of this way will be more.

3. Gifts-Players can give other players gold coins or props. For some players, instead of spending $0.99 to make progress in the game, they may be more willing to spend the money to give a gift to their friends in the game.