Maolong’s jewelry brand - Trademark Inquiry Complete Network

Maolong’s jewelry brand

From the handicrafts and foreign companies at the beginning of the last century, to the "National Gift" treasure house that treated dignitaries from various countries after the founding of the People's Republic of China; to the craft boutiques that are famous overseas; to today's trading and display center that gathers high-end Chinese art , Maolong, a well-known time-honored brand in Beijing's foreign trade, one of China's top ten brands with the most historical and cultural value, has been shining brightly for a hundred years.

The Maolong brand, founded in the early 19th century, is one of the earliest time-honored brands specializing in jewelry in Beijing. It is jointly funded by Mr. Jin Zhuoyun and Huang Xiangyu. "Participated in the business and founded it at No. 12 Dongjiaomin Lane (now Taijichang Songhelou Hotel). It mainly sold jewelry, ancient jades and other Chinese handicrafts to the envoys to China and foreigners visiting China at that time.

The word "Maolong" comes from the homophonic name of Marco Polo, the ambassador of friendship between the East and the West, and also takes the meaning of the traditional Chinese business greeting "Mao Sheng Long Chang". For more than a century, this time-honored brand with profound cultural connotations and long historical origins has welcomed customers from all over the world and is famous at home and abroad.

After the founding of New China, Maolong became a state-owned foreign trade enterprise, and the store location was moved from Dongjiaomin Lane to Xijiaomin Lane. National leaders such as Zhu De, Peng Zhen, and Gu Mu visited Maolong Store many times for inspection and guidance, and literati such as Guo Moruo and Deng Tuo often lingered here. Mr. Zhao Puchu, who is also a frequent visitor, inscribed the plaque "Maolong" and it is still in use today.

In 2000, Beijing Shengyashi Import and Export Co., Ltd., formerly known as Beijing Jewelry Import and Export Company, officially took over the management of the Maolong brand, determined to turn this century-old brand into a new historical situation. The time-honored brand continues to grow and develop, actively introducing more international jewelry manufacturers to the Maolong sales platform, and gradually realizing the brand building goal of "Friendship Store in the New Era".

In August 2009, Sheng Yashi opened its first shop-in-shop style Maolong jewelry store in Jinyuan New Yansha MALL. Subsequently, various Maolong jewelry stores opened one after another in prosperous business districts such as No. 229 Wangfujing Street, Hongqiao Tianya Jewelry City, Xisi Ende Jewelry City, etc., and gained widespread recognition from consumers and good sales. Performance.

Today, internationally renowned jewelry brands such as Thailand's BG Jewelry Company, Hong Kong Asia Design, and Hong Kong Lais Jewelry have all established strategic cooperative relationships with Maolong. The time-honored brand that has stood for a hundred years is shining brightly under the hard work of the younger generations. While Maolong vigorously inherits traditional Chinese handcrafts such as gold and silver filigree inlay and yarn embroidery, it closely integrates international jewelry design trends and modern popular elements, launching gold/silver inlaid jewelry, K gold inlaid with red sapphire, tourmaline, emerald, Jade, coral and other series of high-end popular colored gemstone jewelry and collection-grade jewelry are deeply loved by people from all walks of life and celebrities. Currently, Maolong's main products include five categories: gold, silver jewelry, colored treasures, jade, and antiques.

In addition, Maolong also has a professional platform for gold import agency and raw material wholesale, and can provide high-end personalized customized services according to customer needs. Maolong has always insisted on "sell clearly and buy with confidence". The quality of the sample will be clearly marked on the label of each product, and the fake will never be confused with the real one. During the 2008 Beijing Olympics, overseas tourists flocked here to shop, becoming a banner of cultural Beijing.

At the 4th Cultural Expo in 2009, Maolong was honored as one of the "Top Ten Most Historical and Cultural Value Brands in China" among many time-honored brands that participated in the election.

In 2010, the Maolong brand was awarded the title of "Chinese Time-honored Brand" by the Ministry of Commerce.

The current owner of the Maolong trademark brand - Beijing Sheng Yashi Import and Export Co., Ltd. (formerly Beijing Jewelry Import and Export Company) is also a company with a good reputation and reputation in China's jewelry industry. A high-reputation enterprise with excellent operating performance. This wholly-owned state-owned enterprise with import and export rights is mainly engaged in the foreign trade export and domestic market sales of gold and silver jewelry, jade and gemstone jewelry and jade, cloisonne, Nasha and other handicrafts. It has the registration of "Golden Needle Nasha" Trademarks and Patents. Sheng Yashi is currently a member of the executive director unit of the China Jewelry and Jade Jewelry Industry Association and a director-level unit of the China Chamber of Commerce for Import and Export of Light Industry and Crafts. In 2006, it passed the ISO9001:2000 quality management system certification. Filigree inlay

Filigree inlay is an ancient Chinese handicraft that has been passed down for a long time. It is listed as the first among the "Eight Wonders of Yanjing" in the ranking of Chinese traditional handicrafts. It uses rare materials and complicated craftsmanship.

Judging from its development history, it can be traced back to the Spring and Autumn Period. During the Tang Dynasty, folk craftsmen brought the deft and delicate filigree inlaid jewelry to Chang'an, the capital for the first time, which stunned the court and became exclusive to the royal family. During the Ming and Qing Dynasties, it was Reached the pinnacle of art.

The most famous filigree inlaid product in the world is none other than the Golden Wing Shan Crown of Emperor Wanli of the Ming Dynasty: the 24-centimeter-tall crown is as thin as gauze, embellished with the pattern of a dragon playing with beads, and the gold wire used is actually It is thinner than a young girl's hair, and even with today's most advanced modern technology, it is difficult to extract it. The most incredible thing is that not even a single joint can be found on the entire crown, which can be described as truly "seamless." In addition, the Qing Dynasty Jin Ou Eternal Cup, the 60,000 silver pots of golden peach tree bonsai, and the gold-embedded jewelry crown are all exquisite treasures inlaid with filigree.

In terms of specific technology, gold, silver, and copper are used as raw materials, and traditional techniques such as pinching, filling, saving, welding, braiding, and stacking are used to weave the precious metal wires into shape, and then use tassels, trowels, and so on. Using techniques such as hammering, hammering, squeezing, beating, crushing, squeezing, and inlay, the precious metal pieces are made into brackets and claw-shaped grooves, and finally inlaid with pearls, gems, or emeralds to create luxurious and unparalleled crowns or jewelry. The so-called "the golden crown is woven with thousands of filaments, and the universe is inlaid by masterful hands" is a high-level summary of this exquisite craft.

The fifty years of war in modern history have caused the rapid decline of this palace craft that was once supported in the court. Before liberation, there were only a few jewelry houses in the country, such as Tianju, Ruiyuan, and Baoxing, whose artists still mastered the secret technique of filigree inlay. After liberation, filigree inlays ushered in a brief period of glory. The masterpieces of master craftsmen became the most important national gift and were presented to US President Richard Nixon and French President Mitterrand. However, after the 1980s, with the massive entry and popularity of Western jewelry making techniques, this long-standing luxury craft with Chinese characteristics returned to the track of decline and was even on the verge of being lost. By 2000, there were fewer than 50 technicians in the world who could continue to work in the filigree inlay industry.

With the determination to revitalize this exquisite handcraft, Maolong devoted himself to searching for famous Chinese filigree inlay masters Wang Dianxiang, Cheng Shumei, etc., combining traditional Chinese aesthetics with modern popular elements, and launched A series of innovative gold/silver hand-made filigree inlaid jewelry and ornaments, and simultaneously accepted advanced customization methods, so that the rare beauty of filigree inlay can be appreciated and treasured by more people.

Nasha embroidery

Nasha embroidery is a precious and prestigious embroidery species in the world, also known as "Nasha embroidery" and "poked yarn embroidery". It is an embroidery technique that uses extremely fine silk sieves (200-300 mesh per square centimeter) as the base and uses various colors of pure cotton embroidery thread to stamp patterns manually. The needle path is regular and even, the pattern is protruding, and it has a strong texture and decorative effect.

Hand-made yarn embroidery has a long history. In the cemetery of the Qin Dynasty in 220 BC, straight-grain embroidery similar to the yarn stitch method was unearthed. The stitching method of Nasha evolved from this. In the Song Dynasty, it was called "poking yarn". By the Ming and Qing Dynasties, Nasha embroidery was greatly developed and was called "Naxiu". It was widely used on emperor dragons. On the robes and court robes of princes and ministers, the Palace Museum now collects Nasha embroidered clothes and fan bags, sachets and other palace supplies for princes and concubines. The yarns can be thick or thin, and the stitches can be flexible.

In Europe, Nasha embroidery inherited the traditional style of Rococo style, and developed more sophisticated embroidery based on French Gobelin embroidery in the 15th century. It was very popular in the court of Vienna, the capital of Austria, in the 18th century. .

On the basis of inheriting the traditional Chinese and Western Nasha craftsmanship, Maolong integrated modern fashion design elements, created the "Golden Needle Nasha" brand that perfectly blends artistry and practicality, and became the world's largest Nasha brand. Product supplier, products have been sold to Japan, Europe and the United States and other countries and regions for a long time. In the 1990s, Sheng Yashi Company successfully developed unique leather-inlaid gauze products, which in a breakthrough combination of exquisite gauze embroidery pieces and various genuine leather fabrics simultaneously improved the practicality and fashion of gauze products. type. In 2000, leather inlaid gauze products obtained the national utility model patent. Maolong Gold

Since ancient times, gold has been regarded as a symbol of power and wealth. The chemical symbol Au of gold comes from Aurora, the goddess of dawn in Roman mythology, which means the shining dawn. The ancient Incas regarded gold as the sweat of the sun, and the ancient Egyptians regarded gold as a sacred object that could protect and extend life. In China, gold is also placed with good expectations of wealth and good luck.

For thousands of years, gold has played a role in the development of human society in exchange for currency and as a decorative material. In modern China, gold is the first choice for investment preservation and decoration.

Invest in gold

Gold jewelry

Gold filigree: gold filigree jewelry, gold filigree ornaments

Maolong silver jewelry

< p>Silver, like gold, is a precious metal with a long history of application, with a history of more than 4,000 years. The luster of silver is soft and bright, as bright as the moon. It has always been a favorite decoration of ethnic minorities, Buddhists and Muslims. In recent years, under the influence of retro trends, European and American countries have become popular in wearing silver-inlaid jewelry. In China, sterling silver jewelry has gradually become the favorite choice of modern fashionable women.

Silver filigree: silver filigree jewelry, silver filigree ornaments

Kakitu series

Maolong colorful treasures

Gemstones are owned by the earth The most beautiful and precious type of rocks, they are crystal clear in texture, brilliant in luster, hard and durable, and rare in existence. They have been the top choice for jewelry inlays in the East and the West since ancient times. Among them, colored gemstones with colorful colors such as rubies, sapphires, emeralds, and tourmalines are beautiful treasures bestowed by nature to mankind and are very popular in European and American markets. For example, BVLGARI, Cartier, COLORGEMS, Tiffany & Co., Van Cleef & Arpels, etc. are all world-famous colored treasure brands.

Red Sapphire

Tourmaline

Aquamarine

(Other types to be added)

Maolong Jade

Emerald has been known as the "Oriental Emerald" since ancient times because of its deep and crystal clear texture, which contains the aura of mysterious Eastern culture. It is regarded as the most precious gemstone. Xu Shen of the Han Dynasty explained in "Shuowen Jiezi": "Fei means a bird with red feathers; Cui means a bird with green feathers." More than 95% of the world's real jadeite is produced in Myanmar, and almost all high-quality jadeite comes from Myanmar. Jade has been associated with China since the Ming Dynasty and flourished in the Qing Dynasty. "A humble gentleman, as gentle as jade" - jadeite has conquered the hearts of the Chinese public because of its elegant, luxurious, deep and steady character, which is consistent with the spiritual connotation of traditional Chinese jade culture, and is praised as the "King of Jade".

Antiques

Antiques, also known as cultural relics, bone works, etc., are regarded as the epitome of human civilization and history. After experiencing the ups and downs of countless dynasties, the style of Tibetan antiques continues to flourish. As the saying goes, "People are hungry in troubled times, cultural relics in prosperous times", the collection and appreciation of antiques is an elegant game, a tasteful game, a cultural game, a game that carries history and seeks the past. In the antique market, which has always been chaotic, Maolong has always adhered to the principle of integrity. With its extremely high reputation, it has become the first choice for collectors in Beijing to purchase antiques for more than a hundred years.

Company name: Beijing Shengyashi Import and Export Co., Ltd.

Company address: No. 16, Xiaotun Road, Fengtai District, Wangfujing Maolong Gold Jewelry Flagship Store

Dongcheng District No. 229 Wangfujing Street

Business items: pure gold jewelry, investment gold bars, jewelry

2. Zhuangsheng Outlet Shopping Center Maolong Gold Jewelry Store

< p>The first floor of Sanhe Commercial Building, Building 9, Sanhe Manor, Yuzhi West Road, Huilongguan

Business items: Thousand Pure Gold Jewelry

3. Maolong Gold Jewelry Store in Jinwuxing Commercial Building< /p>

Second Floor, Jinwuxing Commercial Building, No. 36 Nanjia, Maofang Road, Qinghe, Beijing

Business items: Thousand Pure Gold Jewelry

4. Jinyuan Maolong Jewelry Store

Jinyuan New Yansha MALL 1113N, No. 1 Yuanda Road, Haidian District