Positioning, products and services, experience.

1. Starbucks Reserve is a high-end brand of Starbucks. It is mainly aimed at coffee lovers and professionals. It emphasizes the careful selection of coffee beans and the unique flavor from a small number of production areas. It only sells Starbucks coffee. We purchase the top 3% of coffee beans in the world and launch different coffee varieties according to the season. Starbucks mainly targets the mass market, providing various flavors of coffee and other drinks.

2. Starbucks Reserve stores have specially set up exclusive hand-brewed coffee stations. The coffee master will prefer hand-brewed coffee to fully present the unique charm of R-prefixed coffee to consumers. Starbucks Reserve stores also have special store layouts, including redesigned door handles and exclusive menu boards. Starbucks stores offer a variety of coffee and other drinks, including hot drinks, cold drinks, tea, ice cream, and a variety of food and snacks.

3. Starbucks Reserve and Starbucks are different in logo, brewing method and experience. Starbucks Reserve uses a star plus R letter logo on its products, and the brewing method is more diversified and provides an immersive experience. Starbucks uses the green mermaid as its trademark. The product positioning is in line with public tastes and provides guests with a quiet drink. Environment