The significance of trademark right evaluation. When a trademark right is pledged, it needs to be evaluated and a report issued by an authoritative agency before it can continue to be pledged. Of course, this is only a principle requirement. If the pledger and the pledgee If there is no objection to the trademark right through consensus, the trademark right evaluation may not be conducted. So what is the significance of trademark rights evaluation? What is the significance of trademark rights evaluation? What is the significance of trademark rights evaluation? (1) Conducive to the long-term development of enterprises. In real life, a large number of activities such as joint-stock reform, joint ventures, joint ventures, mergers, auctions, transfers, asset mortgages, etc. of enterprises require the evaluation of trademark rights. (2) It is beneficial for enterprises to invest in shares. After the trademark rights are evaluated and priced, enterprises can make full use of this intangible asset to invest in shares. For investors, using trademark rights to invest can reduce cash expenditures and obtain greater investment returns with less cash investment: it can expand the scale of production and operation of goods or services using registered trademarks, and further improve the reputation of trademarks. (3) It is helpful for enterprises to safeguard their legitimate rights and interests. After the trademark right evaluation, in trademark infringement litigation and trademark administrative protection, it is helpful to quantify the losses caused by counterfeiting and infringement and determine the amount of compensation. It not only helps trademark owners fight against counterfeiting and protect their rights It provides a basis for claims and is conducive to safeguarding the legitimate rights and interests of the company and increasing its visibility. (4) It is beneficial for enterprises to apply for pledge loans. To develop and expand the scale of production and operation, enterprises need to inject a large amount of funds. After the trademark right is evaluated, you can go to the bank to apply for a trademark right pledge loan with the certificate from the statutory evaluation agency. Enterprises can use these funds to further improve product quality to meet the needs of consumers.