Taking the English word "New Century" literally translated from Chinese as "New Century" as a trademark, the attributes of the trademark are explained simply and clearly. The trademark adopts the graphic change of English letters as the design idea, which not only embodies the international positioning of "New Century" products, but also shows it in a graphic way that consumers like to see and hear, making it easier for the public to accept and love. The "C" in the trademark is exaggerated in artistic processing and painted in red, which makes it jump out obviously and looks like a bright rainbow, which not only drinks between the mountains, but also permeates the sky. This technique fully shows that in the new century, although people have crossed the Chinese and foreign markets and won thousands of miles, they have never forgotten the fundamentals. It also shows that although people started in the wild in the new century, they have always maintained their stubborn character of high spirits and striving for the upper reaches. The image of the rainbow further encourages people in the new century to experience the baptism of wind and rain in order to usher in the colorful rainbow and the blue sky behind it. The "Y" in the trademark drags to the top, holding up the whole trademark, which vividly and vividly shows that the new century is a broad and solid stage. On this stage, we can see the artistic letters dancing vividly in their own life posture. At the same time, we can also see that people in the new century with obvious personality constantly find their role orientation on this stage and perform a dazzling life.