After a company registers a trademark, it has generally decided on the color. If you feel that you will not change the color of your trademark in the future, there is no problem in submitting your trademark in color. Colored trademarks will be more distinctive than black and white trademarks. But if a company has already registered a trademark and then changes the color of the trademark, will it face the risk of having the trademark revoked? Today, the editor helped everyone check it out with this question.

Article 49 of the "Trademark Law" stipulates that "if a trademark registrant changes the registered trademark, the registrant's name, address or other registration matters on his own during the use of the registered trademark, the local industrial and commercial administration shall The administrative department shall order corrections within a time limit; if corrections are not made within the time limit, the Trademark Office shall revoke the registered trademark. "

Self-change of registered trademarks mainly refers to changes in registered trademark words, letters, colors, structural combinations, etc. Components. For example, if you have registered a colored trademark and specified the corresponding color, then when you actually use the trademark, you must keep the color of the trademark consistent with the color when registered; if you apply for a blue registered trademark, You must use a blue logo. Otherwise, there is a risk that the trademark will be revoked.

So, if a black and white trademark is used, do I have to use a black and white pattern when applying? NO, NO, NO, black and white trademarks do not have designated colors, so they are more flexible in use; when a trademark applicant uses a registered trademark, he can use any color to modify the black and white registered trademark he holds, as long as the trademark does not constitute similarity or violation Prohibitions under the Trademark Law.

Of course, colorful trademarks are not without their merits. Among relevant consumer groups, some colored logos have become distinctive after long-term use, and have high visibility and influence among relevant consumer groups. Some logo designs are too simple. If you apply for a registered trademark in the form of a black and white trademark, the Trademark Office will easily reject it due to lack of importance. If you submit the application in the form of a color trademark, you can increase the distinctiveness of the trademark, thereby increasing the probability of successful trademark registration.