Burberry is a British luxury brand.

Burberry belongs to Burberry Group, and its products include: women's wear, women's accessories, handbags and shoes, men's wear, men's wear accessories, children's wear, cosmetics, perfumes, watches, household items and gifts.

in p>1856, Thomas Burberry founded the Burberry brand. In 1879, the founder of the brand invented the innovative weatherproof gabardine fabric, which has the function of waterproof, practical and durable, and the texture is breathable and light. In 214, Burberry had more than 5 direct stores worldwide. On April 23 of the same year, Burberry officially settled in Tmall. In 218, Riccardo Tisci served as the chief creative director of Burberry.

on February 6th, 223, Burberry released the brand-new blue Logo and a brand-new creative blockbuster directed by the new creative director Daniel Lee.

Burberry's brand culture:

When World War I broke out, British soldiers wore trench coats designed by Thomas Burberry to fight on the battlefield. The knight Logo with a shield in his left hand and a flag in his right hand became the origin of Burberry's initial logo.

in p>1924, Burberry created another brand logo: Nova Check, which represents the four-color plaid pattern of Burberry brand. The original Nova Check only appeared on the lining of windbreaker. With the development of Burberry, this plaid pattern consisting of light brown, bright red and black and white has become the core pattern of Burberry brand. In 1967, Burberry officially registered Nova Check as a trademark, and then applied it to other products of the brand.

in p>218, Burberry made a transformation, replacing the knight logo with a simple font. The new pattern was inspired by the "T" and "B" in the name of Thomas Burberry, and the white "B" was interspersed with the orange "T" to form a continuous totem print.

what are the above references? Baidu encyclopedia-Burberry