The H logo is Honda's car logo, which is a car logo designed from the initials of Honda's English HONDA. In order to reflect Honda's characteristics of youth, advanced technology and novel design, Honda cars use the "H" trademark shaped like a three-stringed speaker. This trademark reflects the company's technological innovation, unity and progress, strong management, tension and relaxation. Honda's brands include: Accord, Civic, Odyssey, CR-V, Fit, Mileage, Shiyun, and S2000. Hyundai's car logo is also H, but it is an oval inclined H, while Honda's is a square H.

"H" is the graphic trademark of "Honda" cars and "Honda" motorcycles, and is the first capital letter of "HONDA" in Japanese pinyin. The letters "HM" in the Honda motorcycle trademark are the abbreviation of "HONDAMOTOR". There are eagle wings on these two letters, symbolizing "the leaping Honda technology and Honda's promising future."

"The harmony between people and cars, cars and the environment" is Honda's development direction; dynamic, luxurious and smooth are Honda's consistent style; design engines with high power, low fuel consumption and low pollution It is Honda's technical goal. The "H" trademark, this world-famous trademark, is the foundation of Honda's business and the soul of Honda's success.

Honda Motor Co. is the Peter Pan of the auto industry—a company that refuses to grow up. As the world's youngest and one of the few major automakers to remain independent, Honda has always liked to go its own way. Honda resolutely maintains the independent and fast-acting corporate culture advocated by its founder, and boldly adheres to its own path in terms of global strategy, product concepts, and sustainable use of resources. While habitual thinking prompted automakers to rush in one direction, Honda took notice and headed in another.