Logo design is an artistic design, which is based on the cultural connotation and content to be displayed by enterprises, and colleagues should have commercial value to conceive the design. An excellent logo design should not only be novel and beautiful, but also be based on the needs of consumers and the cultural connotation of enterprises. Modern logo design is a continuous graphic design based on the original graphics, which makes modern logo design have deeper cultural connotation and broader space. It makes the transmission of information easier and more enjoyable for consumers, such as vi design, which is a rich embodiment of the connotation and distinctive beauty of logo design.