The registered trademark of Xifeng Wine is Mr. Li Yingkuan, former member of China Packaging Design Committee, deputy director of Shaanxi Packaging Design Committee, chief designer of Xi'an No. 1 Printing Factory, and senior arts and crafts artist, who worked for title, and was registered as a trademark by Xifeng Winery, which is what everyone often sees as Xifeng Wine.

In early 2014, Mr. Li, as the title celebrity of Xifeng Winery, was invited to the Xifeng Winery Museum to commemorate it.