"Scam Ad", also known as "Scam Ad" in English, is a fake advertisement.

Fake advertisements are usually used by advertisers as a professional exercise, or by advertising companies to participate in industry award competitions. Most common manuscripts are mainly public service announcements, corporate or product image advertisements. Many job seekers also use it as a job search piece to demonstrate their professional abilities.

Extended information:

There are two types of "aircraft drafts":

1. Self-published drafts

1. Customer payment

Usually, after the advertising company spontaneously creates for the client without the request of the client, the content can be recognized by the client and some clients pay a small amount. They are mostly used by customers for inconspicuous internal publications or online, outdoor and other media.

2. Payment by the advertising agency

Generally speaking, the client only approves the advertising agency's self-published work. As for the production fees and media placement fees, they are all paid by the advertising company.

2. Advertising agency version

The so-called "Agency Version". Why is it called the “advertising agency version”? Because the competition version of these ads is different from what you see in magazines or television. In advertising agencies, it is common to revise a finished manuscript. When participating in the competition, the trademark, product, title, etc. of the completed draft will usually be reduced, and all the text will be deleted, and strive to be concise. It can be as simple as reducing the size of the trademark or even throwing it away. In serious cases, it can even be completely different.

In design, most drafts are explained like this: Design drafts that feel good about oneself but are rejected by the client become "drafts."

Reference: Baidu Encyclopedia Plane Draft