It must be the same. According to the Trademark Law of People's Republic of China (PRC), in order to protect the legitimate rights and interests of consumers, the name entered in the business license of an enterprise must be consistent with the name of the store used. Inconsistency between the business license and the store name will cause confusion and misleading of customers, thus affecting the reputation of enterprises and undermining the market competition order, and will also be fined or even revoked by relevant institutions.