DESCENTE was founded in 1935, and its brand name is taken from the French vocabulary, which means "downhill". The three arrows in its trademark respectively represent three important skills in skiing-"crossing" and "sideslip" and "high-speed straight skating". It represents the brand gene of Disante, who started from skiing, and the spirit of pursuing Excellence and bold innovation.
Disante owns six series of clothing (skiing, all-terrain, training, running, women's line and sports style). This brand of clothing has both design and function, and the design, distribution and sales of all classified products with Descente trademark have been changed to exclusive operation in Chinese mainland.
DESCENTE is famous for its sports functional clothing suitable for skiing, skating and other sports fields. By providing sponsorship and support for many sports events around the world, Disante has gradually become the image ambassador of sports. DESCENTE takes "functional beauty" as the theme, adds urban flavor and creates a brand-new outdoor clothing brand on the basis of high function, high quality and exquisite design of ski clothes.
Brand history
Since its establishment, Desant has cooperated with many national teams. As the official sponsor of national teams such as Swiss Alpine Ski Team, Spanish Alpine Ski Team, Canadian Chasing Ski Team and German Snowmobile Ski Team, Desant has undoubtedly won the trust of international skiers and teams. Insisting on the concept of developing innovative sports products has also made Disante DESCENTE followed by more and more sports enthusiasts.
In the 80th anniversary of the brand's birth, that is, in 20 15, "Desente Golf" was officially launched as an independent brand of Desente. Desente Golf has chosen professional golfers danny willett and Nellie Colda, who have won golf tournaments for many times, as spokespersons, and made every effort to create a "Desente-style" real golf experience.
In 20 16, Desant officially entered the China market, and the company's headquarters is now located in Shanghai. Desente's products such as accessories, clothing and shoes provide China consumers with different series of sports equipment such as skiing, running, comprehensive training, sports and leisure.
The above contents refer to Baidu Encyclopedia -DESCENTE Disante.