In 1898, Alexander Samson, a young worker at Root Glass Company, was on a date with his girlfriend when he discovered that his girlfriend was wearing a sleeve-shaped dress, which made her hips prominent, waist and legs slender, and very beautiful. After the date, he was inspired to design a glass bottle based on the image of his girlfriend wearing the dress. After countless repeated revisions, he not only designed the bottle to be very beautiful, resembling a graceful girl, but he also designed the bottle's capacity to be exactly the size of a glass of water. After the bottle was trial-produced, it received praise from the public. Alexander Samson, who had business awareness, immediately went to the Patent Office to apply for a patent. At that time, Coca-Cola's decision-maker Candler saw the glass bottle designed by Alexander Samson on the market and thought it was very suitable for Coca-Cola's glass bottle packaging. After some bargaining, Coca-Cola finally bought the patent for a whopping $6 million. You know, more than 100 years ago, $6 million was a huge investment. The bottles designed by Alexander Samson are not only beautiful, but also very safe to use, easy to hold and not easy to slip off. What's even more amazing is that the middle and lower part of the bottle is twisted, like a striped skirt worn by a girl; while the middle part of the bottle is round and plump, like a girl's buttocks. In addition, because the structure of the bottle is medium-large and small-bottom, when it contains Coca-Cola, it gives the impression that there is a lot of weight. After using the glass bottle designed by Alexander Samson as the packaging of Coca-Cola, Coca-Cola's sales grew rapidly, doubling within two years. From then on, Coca-Cola, packaged in Samson glass bottles, began to sell well in the United States and quickly became popular around the world. The investment of 6 million US dollars brought hundreds of millions of returns to the Coca-Cola Company.