(1) weak brand awareness; I don't realize the importance of brand, and simply think that everything can be done as long as I register patents and trademarks; Instead of taking the brand as an indispensable and long-term maintenance system engineering.

(2) Overbelieving in globalization, lacking the concept of national brand protection, and even thinking that China can be attached to foreign countries in some fields without independence; The idea of "building is not as good as buying, buying is not as good as renting" is serious;

(3) The industry layout is unreasonable, relying too much on high-energy industries, especially the real estate industry, relying too much on trade and not paying enough attention to innovation; China brands rely on industries with high energy consumption and high pollution. There are many traditional enterprises, such as real estate, coal and oil ... Most of them are real estate companies on Forbes list, or companies with real estate as their main business, but this is not the case in developed countries. Their houses are used for living, not for demolition, not for speculation ... China brand smokeless industries, especially cultural industries, are not motivated enough.

(4) Some enterprises in China lack industrial chain thinking, with single products, single users and single market. Many areas that should be occupied have not been occupied, many profits that should be obtained have not been obtained, and many markets that should be developed have not been opened up, which greatly limits the development space of brands;

(5) Due to the overall lack of understanding of the importance of small and medium-sized enterprises, they are often left to fend for themselves, which makes the small and medium-sized enterprises in China worse.