Someone said before that Aneji with American ginseng tastes sweet, has a strong flavor, and leaves a slight bitterness at the end of the mouth. Before I tasted Anaiji, the author was dubious. But after tasting it, the above feeling was not felt (the author is not a deep fan of Red Bull). Except for a few friends around me who have been drinking Red Bull for more than 10 years and noticed a slight difference, everyone else basically felt that there was no difference.
The unanimous conclusion in terms of taste is that ordinary people can hardly tell the difference when drinking it, and even Anaiji is more likely to be liked, because apart from the taste, the formula of Anaiji adds American ginseng and more taurine. It can better play the role of refreshing and anti-fatigue. In fact, the original intention of the research and development of Red Bull is to help those who are prone to fatigue recover their physical strength. However, many "heavy dependants" who claim to rely on Red Bull to "sustain their lives" told the new dealer that since Reignwood Red Bull changed its formula, they can no longer drink it before. The taste is gone, and the refreshing effect is greatly reduced. But now Anaiji has given him the same feeling that Red Bull gave him in the first place.
With the launch of Red Bull Anagy, marketing in various places has also begun. The author learned from Red Bull’s official Weibo that Anagy has carried out marketing activities in Gansu, Qinghai, Guangdong, Nanjing, Tianjin and other places. According to feedback from dealers, the channel coverage is basically complete, but compared with the old Red Bull, after all, Reignwood has been deeply involved in China for many years, and the channel penetration is still unmatched. Despite this, an Anaiji dealer in Hunan told reporters: "At present, the company is actively responding to market purification, cracking down on counterfeiting, and carrying out market consumption promotion. Overall, we are still very confident in doing it. What is to be done next , It’s just a matter of time to deepen the channel.” Qinghai dealers also admitted that of the 9,000 boxes of products that arrived on June 22 this year, only a few hundred boxes are left, and the rest have been sold out. In addition, he also said that not only Qinghai Province, but also Anagy products in several northwest provinces are out of stock. Distributors in Guangdong also reported that due to early product distribution and local promotion activities, Anagy has a very high market acceptance in Guangzhou and other places.
Recently, the Red Bull Anaiji JD flagship store has also been officially launched, completing the preliminary layout of online channels and launching a comprehensive online and offline battle with Reignwood Red Bull.
The legal battle against Red Bull, the dominant player in performance, is dragging on to the end
The battle between the two parties at the market level has just begun, but the battle between the two parties at the legal level is even more intense. . Recently, the news that a lawsuit brought by Tencel Pharmaceuticals against Reignwood, the manufacturer and seller of Red Bull, was dismissed by the Zhejiang High Court has attracted public attention. It is reported that the case that was dismissed was that Thailand's Tencel sued Red Bull Vitamin Beverage (Jiangsu) Co., Ltd. and its sellers outside the Red Bull Vitamin Beverage Company system in 2016 for mass production and sales of Red Bull without ever obtaining the trademark license from Tencel. Beverage products.
In August 2016, Thailand's Tencel sued Jiangsu Red Bull, Beijing Red Bull, Hangzhou Red Bull, Guangdong Red Bull and other companies for infringement of registered trademark rights and unfair competition, and demanded that these companies Stop infringement and related unfair competition behaviors. Tencel issued a statement on July 15, reaffirming its ownership of the Red Bull trademark and accusing Red Bull Vitamin Beverage Co., Ltd. controlled by Yan Bin of formulating non-existent ownership disputes and maliciously obstructing Tencel from suing Jiangsu Red Bull and other companies for trademark infringement. and normal hearing of unfair competition dispute cases.