Trademark is a sign used to distinguish one operator's brand or service from other operators' goods or services. China's Trademark Law stipulates that trademarks approved and registered by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks and certification trademarks, enjoy the exclusive right to use trademarks and are protected by law. If it is a well-known trademark, it will be protected by cross-category laws.
Official website's answer from the World Intellectual Property Organization (WIPO): A trademark is a distinctive sign that a specific individual or enterprise produces or provides goods or services. The origin of trademarks can be traced back to ancient times, when craftsmen printed their signatures or "marks" on their works of art or practical products.
With the passage of time, these marks have evolved into today's trademark registration and protection system. This system helps consumers identify and buy a product or service, because the nature and quality of the product or service indicated by the unique trademark on the product or service meet their needs.
According to the Trademark Law of People's Republic of China (PRC) (revised 20 13), signs (including words, figures, letters, numbers, sounds, three-dimensional signs and color combinations, and combinations of the above elements) that can distinguish their own goods or services from those of others.
As a three-dimensional mark that constitutes a trademark, it can also be called a three-dimensional mark, which has a length, a width and a height. A trademark logo composed of three-dimensional signs is called a three-dimensional trademark, which is different from the trademark patterns we usually see on the plane, but appears in the form of three-dimensional substances, which may appear in the shape of goods or in containers or other places of goods.
Adding the provisions on the registration and protection of three-dimensional trademarks is a new content in the Trademark Law revised by 200 1, which will make China's trademark protection system more perfect.