Vitality 28 is headquartered in Jingzhou City, Hubei Province, and its branch is located in Shanghai.

Huohuo Erba is a digital trademark founded in 1982 and is affiliated to Jingzhou Huohuo Erba Chemical Co., Ltd. As one of the first Hubei famous brands to emerge during the reform and opening up, "Vitality 28" carries too many memories of Hubei people. In 1982, it was the first to launch super-concentrated foam-free laundry detergent, ushering in a new era for China's laundry industry. It has been rated as "the most popular consumer product in the country" for 8 consecutive years.

Won the International Expo Gold Award for five consecutive years. It is the first company to advertise laundry detergent on CCTV, the first mainland daily chemical company to put advertising into Hong Kong, and the first company to sponsor the CCTV Spring Festival Gala. , the first national top 500 daily chemical company. It once accounted for more than 60% of the national washing market share and is a well-deserved industry leader.

Brand Introduction

1982 was Hong Kong’s “Year of Vibrant Sports”. A Hong Kong businessman named Lin Jiewen flew to Guangzhou to participate in the China Autumn "Canton Fair". He wanted to find a company at the meeting to help him produce a world-leading "super concentrated non-foaming chemical laundry detergent" launched in the Netherlands. This laundry detergent is known to the world as the third generation product in the history of laundry detergents.

The first generation product is oil ballast resin black soap, the second generation product is chemical soap and chemical washing powder, and the third generation is super concentrated non-foaming chemical washing powder, which is characterized by easy rinsing and washing. , without any side effects, this new type of laundry detergent has become popular abroad. The most influential brand in the world is the "Weijie 33" of the British Royal Society.

Reference for the above content: Baidu Encyclopedia - Vitality 28