The first legislative purpose and basis is to regulate trademark agency behavior, protect the legitimate rights and interests of clients, trademark agencies and trademark agency practitioners, maintain the normal order of the trademark agency market, and promote the healthy development of the trademark agency industry , in accordance with the provisions of the Trademark Law of the People's Republic of China (hereinafter referred to as the Trademark Law), the Implementation Regulations of the Trademark Law of the People's Republic of China (hereinafter referred to as the Trademark Law Implementation Regulations) and other relevant laws and administrative regulations. , formulate these measures.

Article 2 Related Concepts of Trademark Agency The term “trademark agency” as mentioned in these Measures refers to accepting the entrustment of the client and handling trademark registration applications, changes, renewals, and other matters in accordance with the law within the scope of agency authority in the name of the client. Transfer, opposition, cancellation, invalidation, review, administrative handling of disputes and litigation and other trademark matters.

Trademark agencies as mentioned in these Measures include service agencies registered by the market supervision and administration department to engage in trademark agency business and law firms engaged in trademark agency business.

Trademark agency practitioners as mentioned in these Measures refer to staff members engaged in trademark agency business in trademark agencies.

Article 3 Trademark Agency Behavior Regulations Trademark agencies and trademark agency practitioners shall abide by laws, administrative regulations and these Measures, abide by the principle of good faith, abide by professional ethics, standardize practice, improve the quality of trademark agency, and safeguard The legitimate rights and interests of the client and the normal order of the trademark agency market.

Article 4 Industry Organizations Trademark agency industry organizations are self-regulatory social groups in the trademark agency industry. Trademark agency industry organizations should strictly enforce industry self-discipline, organize and guide trademark agencies and trademark agency practitioners to standardize their behavior in accordance with the law, safeguard the legitimate rights and interests of trademark agencies and trademark agency practitioners, and continuously improve industry service levels.