Zhou Shengjun, male, 61 years old, from Chongqing, president of Chongqing Golden Lady Group Company. In 1989, "Shanghai" started its business and led "Mrs. Jin" to become the only well-known trademark in China. He is known as the father of wedding photography in China.
In p>26, Zhou Shengjun was finally able to catch his breath. His "Mrs. Jin" has become the only "well-known trademark of China" among the 45 photography enterprises in China, and has been rated as an iconic brand in China photography industry, and also a "national business card" for China to show its image to the outside world, and ranks among the top 5 Chinese brands.
From professional awards to famous trademarks in Chongqing, and now to the glory, Zhou Shengjun finally realized his dream of becoming the first gold medal in the wedding photography industry in China.
"I will do one thing all my life, that is, to be the first brand of wedding photography in China." In order to achieve this goal, Zhou Shengjun has been struggling for 19 years.
In p>1989, 43-year-old Zhou Shengjun went to the sea from the state-owned Liuzhen Photo Studio in Chongqing, and took out all his possessions. Together with two Taiwan Province people, two Hongkong people and one Chengdu person, he invested 65, US dollars to establish Chongqing's first wholly foreign-owned enterprise "Chongqing Golden Lady Wedding Photo Studio". At that time, he had achieved the position of deputy general manager in that state-owned enterprise.
"Although the state-owned enterprises have an iron rice bowl, their interpersonal relationships are too complicated. Three points are devoted to business and seven points to personnel." When talking about the reasons for his resignation, Zhou Shengjun said.
People who know Zhou Shengjun say that Zhou Shengjun is a man who sticks to the principle of death. He took a definite goal and plunged into it. However, the road to the first brand of wedding photography is not smooth sailing. Zhou Shengjun and his "Mrs. Kim" have experienced many setbacks. In 2, when people all over the world were making new expectations and plans for entering the Millennium, Zhou Shengjun, 53, and his 1-year-old "Mrs. King" were experiencing a life-and-death battle.
in that year, when Mrs. Jin was a household name and was at its peak, there was an "internal crisis" in Mrs. Jin, and the shareholders who had been cooperating for many years had cracks and were expanding day by day. At that time, some shareholders took the signboard of "Mrs. Jin" and opened nightclubs in other places, while others set up restaurants. This has a great influence on the brand of "Mrs. Jin" who focuses on wedding photography. Zhou Shengjun, on the other hand, is a person who is "very focused on his work and doesn't like to develop branches and vines". For the positioning of "Mrs. Kim", the shareholders argued endlessly. In the end, the six partners who worked hard together in the early years withdrew one by one, leaving only Zhou Shengjun and another Hongkong person.
With the withdrawal of partners, a large amount of funds also withdrew, and "Mrs. Jin" suffered a serious financial crisis. At the same time, an "external crisis" like a dark cloud has come.
This year, a great event happened in the wedding photography industry, which caused a sensation throughout Chongqing. Several photo studios in Chongqing, such as Taipei, Jingjing and Wenyuan Wedding Dresses, all went to into thin air overnight, and the boss left with money. It turned out that the competition in Chongqing photo studio was too fierce at that time, and many photo studios could not do it anymore. Some studio owners simply fled with the deposit paid by the newcomers. This made the reputation of the entire wedding photography industry at that time fall to the bottom. In the whole incident, there were more than 1 couples who paid the deposit and didn't take pictures! This is an industry disaster, but also a serious industry reputation crisis.
At the critical moment when the industry suffered from the credit crisis, Zhou Shengjun stepped forward and made a bold decision: spend more than 2, yuan to take free wedding photos for more than 1, couples who paid the deposit. The amazing move of "Mrs. Jin" to pay for her own pocket saved the reputation of the whole industry. Afterwards, someone asked him: Do you think it is worthwhile for you to take the responsibility of the industry for other people's affairs? He said: Of course it is worth it. Although it lost more than 2, yuan, it gained the reputation of the whole industry and established a positive image of "Mrs. Jin". What's the point?
after this campaign, Mrs. Jin gained great fame, and now she has developed into a large-scale well-known brand enterprise with diversified modern photography services. It owns 7 sub-brands and 14 industrial categories, and more than 3 franchise chain enterprises cover 28 provinces, autonomous regions and municipalities directly under the central government, and have successfully landed in new york, USA and Toronto, Canada.
Just as the development of "Mrs. Kim" is getting better and better, "Mrs. Kim" encountered a bigger crisis-talent crisis, which even directly led to the closure of some branches. The reason is that some business backbones are eager to start their own businesses and create their own sky. Faced with this situation, Zhou Shengjun has creatively introduced the employee joining system, which allows employees to be bosses. That is, any employee who has worked in Mrs. Kim for 5-7 years, as long as you have the desire to start a business and have 1%-4% of your own funds, the company can help you start a business and open your own branch.
at present, Mrs. Jin has trained more than 3 employees to be bosses, and all of them have been successful, and they have become the pillars of Mrs. Jin's building. The employee joining system, in which employees are the bosses, is a great innovation in the employment mechanism of enterprises in Zhou Shengjun, which realizes the harmony between employees and bosses, and the development of the company has entered a virtuous circle. At the same time, it also provides a good answer for private entrepreneurs to solve the talent crisis in enterprises.
Zhou Shengjun, who has realized her dream of gold medal, has not stopped. On the street of Jie Fangbei, Chongqing, if you pass by Mrs. Kim's photo studio, you may see a man in his early sixties, smiling at the guests in the store, taking the initiative to help them stop a taxi and open the car door for them personally. This man is Zhou Shengjun, the father of wedding photography in China. "I was born to work hard, and I spent most of my life running for the first brand of wedding photography. However, photography is endless, and there is no once and for all in business. Life is not limited, I will struggle. "
Remarks
It is a miracle that the only well-known trademark of China in China wedding photography industry was born in Chongqing in the west, instead of in developed places in the east such as Shanghai and Guangdong. Behind this is Zhou Shengjun's lifelong efforts and persistence, and his pursuit and maintenance of the brand. With a brand, you can "attack the city slightly" and be invincible. This is the secret of the success of Zhou Shengjun and his "Mrs. King".