First, the basic downtown element of a trademark is 1. It consists only of words. This kind of trademark is the most eye-catching, such as "unified" brand instant noodles. 2. It can also be composed of only letters. For example, the famous computer brand "IBM" is composed of three letters. 3. Trademarks consisting only of numbers, such as "555" brand cigarettes. 4. A trademark consisting only of graphics, such as "McDonald's" is a big "M". 5. A combined trademark can be a combination of any two or more elements of words, numbers, letters and graphics, and the combination of words and graphics is more common. 6. Registering a trademark with a three-dimensional logo and color combination, that is, a three-dimensional trademark, is a trademark component added after the revision of the Trademark Law, such as the lovely Colonel Sanders in front of KFC, the image of Kong Yiji eating fennel beans in front of Xianheng Hotel, and the unique streamlined bottle body of Coca-Cola. According to different standards, trademarks can be mainly divided into the following categories: (1) plane trademarks and three-dimensional trademarks 1. A flat trademark refers to a trademark composed of characters, figures, letters, numbers and colors, or a combination of the above elements.
2. A three-dimensional trademark is a trademark composed of three-dimensional marks such as containers, packages and shapes of goods with three-dimensional appearance. (2) Commodity trademarks and service trademarks 1. Commodity trademarks refer to trademarks used in various commodities to distinguish different producers and operators, such as Changhong and Haier.
3. Service trademarks refer to trademarks used in service projects to distinguish service providers. (3) Collective trademarks and certification trademarks 1. A collective trademark refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities to show the membership of users in the organization.
2. A certification trademark refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services.