Haha, this is hard to say

To give a practical example: In a certain place, there is a roast duck restaurant named Liu Xhua Roast Duck Restaurant, which uses a certain The name of a king-level singer was such that a certain king's assistant once questioned him. But in fact, the owner of the roast duck restaurant is also named Liu Xhua, and he is several years older than the king. The roast duck restaurant also has a history of several decades, a little earlier than the king's debut.

First of all: According to your description, Li Ning clothing is a well-known brand in my country and belongs to the field of clothing, so it is protected by my country’s trademark law

Second: If the shop owner is also named Li Ning, he plans to If you open a clothing store, it will definitely not be approved if you register it as Li Ning Clothing or something similar

Again: Even if the store owner registers in another name, if after opening the store, its decoration, signs, etc. are different from those of well-known brands. If the Li Ning clothing is identical or similar, it may mislead consumers, and it may still infringe the rights of the well-known brand Li Ning clothing.

But having said that, just because Li Ning clothing is a well-known brand does not mean that people named Li Ning cannot use their own name. If you open a clothing store under your own name, our country also protects citizens’ right to name

Therefore: If you have the same name as a well-known brand and plan to open a store under your own name, you must first pay attention to avoid the risks of trademark law, such as another Li Ning opening related clothing The store cannot be registered as Li Ning. The name of Li Ning can be used on the door, but the door design, brand logo, etc. should be significantly different from the well-known Li Ning, so that others can tell the difference between the well-known Li Ning and this Li Ning at a glance. At the same time, if the Li Ning store represents other brands of clothing or is a small clothing store, then as long as it does not create misunderstandings about others, the problem will not be big.