Logo means sign. Logo is the foreign abbreviation of logo or trademark, and it is the abbreviation of logotype. Logo is used to identify and promote companies. Through image identification, consumers can remember the main body and brand culture of the company. Logo in the network is mainly a graphic symbol used by various websites to link with other websites, representing a website or a section of a website.

Role of logo: 1, media promotion

With the development of social economy and the change of people's aesthetic psychology, logo design tends to be diversified and personalized. With the application of new materials and technologies and the realization of digitalization and networking, logo design has played a role in promoting and establishing brands in a broader field of vision.

2. Ensure credibility

Brand products win the trust with quality, and trademarks are the guarantee of credibility, giving people a sense of integrity. Through logo, we can identify and judge the quality of goods more quickly and accurately.

Extended data:

LOGO is the change of Greek logos, the product of modern economy, and different from the ancient imprint. Modern signs bear the intangible assets of enterprises and are the medium of comprehensive information transmission of enterprises. As an important part of enterprise CIS strategy, logo is the most widely used, frequent and key element in the process of corporate image communication.

Reference: Baidu encyclopedia -LOGO