Yuanqi Forest is a beverage brand. According to the information published on the China Trademark Network, the trademark "Yuanqi Forest" application/registration number is 18615232, the application date is December 16, 2015, and the registration announcement date is January 28, 2017. It is affiliated to Yuanqi Forest (Beijing) Food Technology Group Co., Ltd. Goods/services include non-alcoholic juices; non-alcoholic fruit drinks; water (beverages); non-alcoholic fruit tea; plant drinks; vegetable juices (beverages); non-alcoholic beverages; beer; beverage making ingredients.

On February 5, 2021, Yuanqi Forest, together with its yogurt brand Beihai Ranch, and ***, the Langya District Government of Chuzhou City, launched a New Year condolences event to "give back to Chuzhou". People in need sent more than 2,000 boxes of products totaling 48,000 copies, with a total value of more than 300,000 yuan. ?

In March 2021, Yuanqi Forest and Disney launched a joint limited edition milk tea.

Extended information:

The Yuanqi Forest Internet celebrity drink overturned

According to news on April 12, a few days ago, Yuanqi Forest issued an apology statement stating that Yuanqi Forest had previously The product labels and promotions of tea products do not explain the difference between "0 sugar" and "0 sucrose", which can easily lead to misunderstandings. Yuanqi Forest stated that it has recently made revisions and upgrades to its milk tea products, that is, most of the milk tea produced from February 4 and all milk tea produced from March 18, the packaging has changed from the original "0 sucrose low fat" Change it to "low sugar and low fat". Yuanqi Forest also reminds that milk tea contains milk, so it contains sugar.

Yuanqi Forest also said that all consumers who have purchased related products on the e-commerce platform will receive a 20 yuan coupon.

However, many netizens did not accept Yuanqi Forest’s apology. After all, they thought they had “zero sugar” when purchasing Yuanqi Forest-related products. According to Sina Technology, Zhu Danpeng, a Chinese food industry analyst, said that Yuanqi Forest must be deceiving consumers, because if he did not regard the zero sugar as a selling point, but just wrote it in the ingredient list, this could be called Misleading.

The key issue is that Yuanqi Forest regards zero sugar, zero fat and zero calories as the core of product differentiation. If this differentiation itself does not exist, it is deceiving consumers.

Baidu Encyclopedia-Yuanji Forest