The new rules have new requirements for the qualifications of merchants entering Tmall, which are mainly reflected in the two aspects of enterprise and trademark:

In terms of enterprises, three conditions must be met:

1. The registered capital of the store company is higher than 1 million yuan (including 1 million yuan);

2. The store company is established in accordance with the law and has been operating continuously for two years or more;

3 . Store opening companies must have general taxpayer qualifications.

In terms of trademarks, it takes more than two years to register a trademark. If the trademark is found to be transferred or sold, it also takes one year. This means that the trademark status is R, and it needs to be registered for two years or more, and has not been transferred in the past year.

The R mark is the mark of "registered trademark", which means that the trademark has been applied for registration with the National Trademark Office and has been reviewed and approved by the Trademark Office to become a registered trademark. The R trademark has the characteristics of exclusivity, exclusivity, and uniqueness. It is exclusively owned by the owner of the registered trademark and is protected by law. No enterprise or individual may use it without the permission or authorization of the owner of the registered trademark, otherwise it will bear infringement liability.