Shenyang Cigarette Factory was founded in 1907 and is one of the earliest established enterprises in the national tobacco industry. With the development of the market economy, the corporate leadership team leads all employees to emancipate their minds, work hard and make progress, and strive to realize the second start-up of the century-old factory. By accelerating technological transformation and implementing the big brand strategy, the production and operation situation has undergone gratifying changes. In 2002, the company achieved a tax profit of 320 million yuan, ranking third among the top 100 tax-paying enterprises in Shenyang City and 17th among the top 100 tax-paying enterprises in Liaoning Province. In 2003, it is estimated that the tax profit will be 356 million yuan, an increase of more than 270 million yuan compared with 2000. The tax profit level has quadrupled in three years, and the company has entered a new period of sustained, stable and rapid development.

Shenyang Cigarette Factory has a long history, valuable intangible assets and spiritual wealth, such as large-scale production, ancient porcelain and other nationally famous historical brands, and the enterprising spirit of generations of Shenyang people, which has won the company Have a good social reputation. At the same time, on the other hand, it also carries many weaknesses of old enterprise structures, concepts, outdated mechanisms, etc., which suppresses the healthy development of the enterprise. In order to adapt to the needs of the market economy and accelerate the development of the enterprise, the factory leadership team changed their ideas and relied on the industry to survive. Based on the market and seeking development, start from the "Six Ones", be truthful and pragmatic, and realize the transformation of corporate business strategies, economic situations and the improvement of the basic quality of the enterprise. Shenyang Cigarette Factory is affiliated to the Liaoning Provincial Tobacco Monopoly Bureau. It is a monopoly production enterprise and a large tax payer. This has always been a matter of pride for the company and its employees. However, the resulting market concepts are weak, the awareness of competition is weak, blind optimism and the feeling of being content with a small fortune. However, the sense of responsibility that seriously constrains the development of enterprises must be opened to realize the rapid development of enterprises under market economy conditions. To this end, the company has successively carried out ideological discussions on market economy and tobacco industry development among employees, guiding employees to base themselves on the market economy environment, understand the general development trends of the national tobacco industry, and accelerate the change of ideological concepts.

As the leader of the enterprise, the factory leadership team strengthens the study of market economic theory, uses market economic theoretical analysis to grasp the development ideas of the industry, constantly adjusts the overall thinking of the enterprise's production and operation, and has successively implemented production reduction and loss reduction to promote streamlining. Specific measures such as trademarks, cultivating market adjustment structure, improving efficiency, cultivating brands, and expanding markets enable enterprises to pursue production scale. It has been freed from the predicament of neglecting efficiency level, complicated brands, and low product structure, and embarked on the right track of being market-oriented, with brand as the core, and efficiency as the goal. The 1970s and 1980s. The technical transformation work of Shenyang Cigarette Factory lags behind the overall level of the national tobacco industry, and equipment technology has become a bottleneck for enterprises to accelerate development. Shenyang Cigarette Factory has been discussing technical transformation for ten years. They have raised funds from various aspects, accelerated the pace of technological transformation, and worked hard to Catching up with the advanced level of the industry. It has invested heavily in introducing internationally advanced cigarette equipment such as Protos, GDX, GDXZ, and Parchim from the United Kingdom, Germany, and Italy to improve equipment efficiency: large-scale transformation of silk production lines to ensure the overall level of cigarette technology; preparations for construction Modern quality supervision and testing center and cigarette storage center ensure product quality. The achievements of hardware construction have laid a solid foundation for the development of the enterprise. At present, Shenyang Cigarette Factory has advanced cigarette supporting equipment and an annual production capacity of 300,000 boxes of cigarettes.

Breaking through equipment and technology bottlenecks has rejuvenated old enterprises and put them on a new starting line to participate in market competition. Lan Ling is the leading brand of Shenyang Cigarette Factory and one of the two brands that the Liaoning Provincial Tobacco Monopoly Bureau has proposed to focus on. Focusing on making the Lan Ling brand bigger and stronger, the company has devoted the greatest investment. The first is to regard cultivating the Lan Ling brand as the core task of marketing work, taking the sales performance of the Lan Ling brand as the key assessment target, and making every effort to cultivate the Lan Ling brand market. The second is to combine the establishment of Lanling's brand image with the establishment of corporate image to increase the brand's social affinity and competitiveness.

In order to occupy a place in the fiercely competitive cigarette market, companies have adopted all-round publicity strategies such as borrowing ships to go to sea, seizing high ground, and cleverly weaving networks. With the help of the government and relevant departments, they have organized and carried out large-scale social and cultural activities under the brand name; choose their advantages. The outdoor media will increase the intensity of publicity and advertising; the company's achievements in the construction of two civilizations will be displayed through news media.

Since 2000, Shenyang Cigarette Factory has sponsored and co-organized more than ten large-scale social and cultural activities with Lan Ling as the title sponsor, including the Beijing International Folk Art Festival, the Fifth Liaoning Art Festival, Shenyang Miss Rose Contest, and Shenyang Five A concert, the Liaoning Provincial Football Angel Competition, and the provincial tour of the Lanling Art Troupe have generated strong repercussions inside and outside the province. Liaoning TV Station and Shenyang TV Station have multiple columns named after Lan Ling, combined with various publicity forms such as trains, city buses, and outdoor advertising, which have increased the visibility of the Lan Ling brand. As a local product, Lanling's name is well-known to every household. Product quality assurance and brand image enhancement have become strong support for Lan Ling to build a big brand. The Lanling trademark has been rated as a famous trademark in Shenyang City and Liaoning Province. Shenyang Cigarette Factory insists on strengthening enterprise management as the basis, continuously deepens enterprise reform, and promotes technological progress and management progress. They insist on putting people first, developing factories through science and technology, and developing factories through management. Within the company, we actively advocate and practice the corporate philosophy of being orderly, promising, and talented, establish a scientific and effective management mechanism, and fully utilize the initiative and creativity of employees to achieve the institutionalization, standardization, and personification of corporate management. They respect and rely on employees, hold employee representative conferences every year, hold democratic dialogue meetings between the leadership team and employee representatives, implement a system of openness of factory affairs, and give full play to the role of employees in democratic participation and democratic management. They use reform as the driving force to constantly improve the corporate mechanism and improve management levels. They insist on combining democratic congress and centralization in the leadership team to improve the level of leadership decision-making. They introduce a competition mechanism among management cadres and operating workers, and insist on annual work reports and final reports for middle-level cadres. positions will be eliminated, and the training and use of young cadres will be strengthened.

Competition for employment will be fully implemented on the production front line. Since 2000, more than a dozen mid-level officials have been demoted or given yellow cards. More than 20 young cadres have taken up middle management positions, the production resources of the two major production workshops have been integrated, and all workers have participated in on-the-job training and been hired. The mechanism activates the popularity and standardizes various production and operation tasks. The Shenyang Cigarette Factory's equipment production management, financial cost management, marketing management, and personnel management have reached a higher level among state-owned enterprises. Here, the government is well-connected and people are harmonious, orders are enforced, employees are positive, and the enterprise is full of vitality and vitality.